using people in Ads
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- brandelec0
haha look at that bitter chick at the back
- 'i drew a picture of my cock, wanna see? don't show that silly cow miranda though'********
- 'i drew a picture of my cock, wanna see? don't show that silly cow miranda though'
- WildPony0
The images of people I use try to convey the emotion of the Ad such as confidence or happiness, etc. Sometimes the connection is not to strong though. I just feel that a human approach can make the Ad feel more approachable. Not using any personal at all in the Ad just seems like a safe way to avoid the issue. My boss feels that if there is a full page newspaper ad, and half the Ad is a person to draw you in, that the Ad is just wasting all that space...
On a very basic level, I was just hoping to find some documents that show that people are infact drawn to other people in Ads.
- Meeklo0
While I'm not saying it's impossible, I doubt that you can find a credible source that states that people like ads with people.
I think its people like good ads, with or without people.
What I do think is that, a lot of times big faceless corporations use people in order to humanize their image, (think of mac annoying hey I'm a mac ads for example, non designers usually list apple as an example of good design).
I do think sometimes people identify themselves with ad models, very roughly and subconsciously would translate into something like "look at that guy, he looks like me/ that looks good on him, if I use that product people will see a bit of him in me"
Of course that is not what everyone thinks (maybe llyod does) but on a subconscious level, I think models establish a more human connection with consumers, but that doesn't mean its going to be positive.
Example:
I see a lot of people, mostly meatheads or jocks wearing Ed hardy shirts, besides the fact that the clothes are horrible, I would never buy anything from that brand fearing I might get associated with guidos or jocks.
And since all their shirts feature a huge logo on the front, those people become moving ads, which affect people differently.- yes - it puts normal people off and sexually arouses jocks and guidos.bulletfactory