client desiged logo
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- alicetheblue
so have a client who designed his logo in Corel around 10 years ago. Really bad, but wants to keep it because his clients remember it.
he wants me to come up with a new look,feel for him, brochure, web etc ... but am having a hard time getting around the logo thing (arghhhhh)
been there?????
- brandelec0
what does it look like?
- Nairn0
how dare he.
- Jnr_Madison0
Let's see the goods.
- Mallmus0
Can't you just remake it in Illustrator? Live paint or something?
- 7point340
clean it up. don't change it completely, just make it a bit fresher.
add to comps see if he likes the newer look.
done.
- bulletfactory0
educate the client why logos need to mature over time much like the general look and feel - and that using the outdated logo on new printed pieces will only confuse the image of the company
- metal_leg_will0
Update the logo as part of the redesign. Tell them it's part of the company's rebranding—and then show them the new Pepsi.
- tasty0
†
some logos are timeless.
- and yet oh so controversialiamlo
- that's like a rifle being the logo for JFK
tasteless and sickscarabin_net
- OSFA0
I agree. Educate him, show him good samples of companie sthat have re-branded themselves and that have been in bsiness for so many years. Kinda like "If Pepsi does it, why wouldn't you"
Using it on comps also works most of the time, remember they need to see it. Also, I once read, if the client wants it a certain way, do it, but then do your version, and present it to him explaining why it works better. That way he won't feel like you ignored him or insulted his 'talent'
- Show him what AT&T has done over the years.boobs
- there you go!OSFA
- yes - that is perfect!alicetheblue
- tasty0
u going to upcharge him for a new logo?
- ********0
def been there. and there's nothing more to do if he won't budge with your educational speeches.
especially when he hears you're going to want more money to redesign his shitty brand.
- alicetheblue0
thanks guys –as suggested:
First, bring it up to date with a clean up.
Second, convince them an outdated logo will not work on the new pieces and design new one.( then at least have nice portfolio piece !)
- tasty0
are u charging him for a logo redesign?
- alicetheblue0
don't think i can charge him for a redesign upfront in the estimate as he doesn't see the need for one.
but plan to sneak it in as rebranding after he loves it! (yeah i know that's NOT the way to do it)
- ********0
no no, that might be perfect. you design the rebrand, then when he loves it tell him it'll cost him $whatever and it's his. if not, he sticks with his shit brand.
- alicetheblue0
oh ok sound like a plan, then :-)
(I am less stressed now - phewwww)
- ya, just make sure you don't hand over any working files or hi rez versions.!********
- ha – good point!!!!alicetheblue
- ya, just make sure you don't hand over any working files or hi rez versions.!
- doctor0
I've been there too.
If he really insists on keeping the old logo, despite all reasoning, then it's his problem. In that case, just use the old one, and get it over with quickly.
- horton0
i had a similar issue here:
http://www.qbn.com/topics/423299…
in the end i convinced client that a logo "refresh" would be a good thing, for a relatively small fee. built it into the cost of other projects so it didn't look scary.
- gramme0
We went through this last year with a client. Big to do over redesigning their logo, then they circle back and ask us to only clean up the old logo, but say—we really like the new color combos you've devised, could we get a best of both worlds? Eh?
That was when I started planning the career move to wallpaperer. Now I do nothing but color.
*Paints screen blood-red
- alicetheblue0
hey horton in your post:
"it basically just the company name set very poorly in some free font/ extended black sans."
(same here, only they have forced italic and two small graphic images on each side.)I like how your issue turned out, though! And hope for the same positive results