Logo Proposal?
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- ********
I got a request to put together a logo proposal, have you guys or girls done anything like this? Would templates exist?
- ********0
hire me. I do the rest
- ********0
Templates for a logo?
5-7 Logos Concepts $1,500-
7-10 Logo Concepts $2,000-- yes but i need something formal.********
- fair pricing indeedSillyBilly
- yes but i need something formal.
- Mallmus0
I'm working on something similar at the moment, out of curiosity what would you charge for 3 logo concepts?
- ********0
100dollah
- tommyo0
Just to throw this out there, some may like this approach and some might not. What I started doing about 3 years ago with logo proposals was to get away from the whole '8 concepts for X amount of $.' Instead I'll develop 3 - 5 looks, pick the best one and then turn it into a 4 - 8 page presentation. Highlighting the ideas behind the logo, color setups, type choices etc.
Basically, the issue with doing 3 - 10 concepts has some really big negative aspects to it, imo. 1. You don't really get to spend a lot of time with your favorite logo (we all know we have a favorite when we present). 2. You don't get the chance to really sell the 'best' logo. 3. You open the door to the un-graphically-informed client making really horrible decisions like: mashing different logo concepts together, wanting colors switched and the same issue with typefaces. 4. You give the client the opportunity to pick the 'throw-away' comp (we know we all have one or two of those in the mix as well). 5. (this is the big one as far as I'm concerned) You only design and use the logo with a vast amount of white space. When is a logo ever just sitting there with shit-tons of white space? (A: Never). So by creating a large presentation where you actually mock up logo applications by putting it on items that are relevant to the company itself you're showing them what their new logo will actually look like for them.
Now my fear when I started doing it this way was that if the client didn't like it, then I'm out a lot more time rather than just showing them a bunch of logos on a white background. So far, out of 12 logo projects or so, only one has been rejected and the client ended up turning out to be a nightmare anyways. I think the clients actually really dig seeing that you thought this through. Most of them haven't got a clue that there are reasons behind identity, showing them many comps only reaffirms that idea by telling them 'Hey here are 8 different ways your company should be viewed'...opposed to 'well, I've digested all of your information, I thought really hard about what your company needs and I've worked some magic, here is the BEST solution for you.' You get to tell them a story about their brand and they eat it up. Kind of a funny addition, I had a rather psychologically unbalanced client cry during a logo presentation. 6 foot 3 and 320+ lb man crying with joy. No joke. haha.
Now irrespective of the actual logo presentation I've found that personally I've been able to mature a bit by going through this process. Also, I can sell new clients by sending them previous proposals so they know what they can expect by hiring me.
Anyways I just thought I'd share a different process that's really seemed to worked for me. Here is a sample of one that is way more in depth than most of the ones I've done, but to give you a rough idea.
- Llyod0
in the US there's a cable channel called LOGO. It's for lesbians and gays. they have a sketch comedy show called The Big Gay Comedy Show. It's fucking terrible. It's mainly fart and puke humor but with gay people. It's maybe 1/20 as funny as Mad tv if that's possible.
- BannedKappa0
Need some example of Branding Proposals. Not logos as such rather the PDF pitch documents....
Anyone?
- scrap_paper0
Ok please tell me that some of the prices listed above are not serious. Stop undermining yourselves and the industry. Please.
Here is an successful estimate I put together for a client. It is a slightly broader ID system then just a logo. Most of the material is sourced from documents I downloaded from AIGA and from the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.
- "$17,100.00" really? fyi, there is a misspelling in the brochure website section - developementcapn_ron
- is that Canadian or USD scrap?jlaw85
- yes, but the $17000 is like €500calcio
- lol Canadian Dollars. Thanks for the Typo catch. I need a full time copywriter on handscrap_paper
- Yeah I still think the $17,000 is not that much. In comparison with other pricing I've seenscrap_paper
- I didn't even think of the conversion. That changes everything. I hate spelling too.capn_ron
- ********0
$100 for a logo
- Samush0
$25 - 6 logos
- d_rek0
$5 - 100 logos.
- dewilde0
i pay companies for the privilege of creating their logos. works out great for me.
- Daithi0
Tommyo I agree with your points totally. But I'd go one further and only present a single option. This has worked well for me in the past.
There is an implied lack of confidence in presenting more than one option, the implicit request being for the client to make design decisions that they should be paying you to make. In processes that I have been a part of, presenting multiple logos has always resulted in the client either picking the weakest route, or picking aspects of several to create an on-the-spot mish-mash of various directions.
Giving only a single direction is a much more challenging route for the designer as you can't hide poor work with a barrage of logos. You have to put all of your eggs in one basket but the effort that you would put into generating many logos can be redirected to finessing just one. Tommyo's presentation is a great example of an identity brought to life as opposed to logo floating in a white void.
Of course, there is the possibility that they will HATE the work that you have done. But with only a single option, the feedback that you get is much more direct. If they loath your presentation you can ask for clear and concise reasons why and these become the basis for a second revision. I've been fortunate that the only time a total reworking was requested, that second revision ticked all of the boxes and the client was delighted.
- akrokdesign0
if you only show one idea. that idea better be spot on. if not, you might loose the client.
- akrokdesign0
by the way. your only doing the logo? not the whole brand id?
- ********0
one time I presented a single logo, the client rejected it, and I came back the next week with the same logo and they accepted it. they laughed about that story for years after that