Logo Proposal?
Out of context: Reply #13
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- Daithi0
Tommyo I agree with your points totally. But I'd go one further and only present a single option. This has worked well for me in the past.
There is an implied lack of confidence in presenting more than one option, the implicit request being for the client to make design decisions that they should be paying you to make. In processes that I have been a part of, presenting multiple logos has always resulted in the client either picking the weakest route, or picking aspects of several to create an on-the-spot mish-mash of various directions.
Giving only a single direction is a much more challenging route for the designer as you can't hide poor work with a barrage of logos. You have to put all of your eggs in one basket but the effort that you would put into generating many logos can be redirected to finessing just one. Tommyo's presentation is a great example of an identity brought to life as opposed to logo floating in a white void.
Of course, there is the possibility that they will HATE the work that you have done. But with only a single option, the feedback that you get is much more direct. If they loath your presentation you can ask for clear and concise reasons why and these become the basis for a second revision. I've been fortunate that the only time a total reworking was requested, that second revision ticked all of the boxes and the client was delighted.