Five redesign ;(
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- mistermik0
flounce in here with your la-di-da views - who the fuck do you think you are?
- neue75_bold0
I have never seen 5, at least I don't think so...
but if it's for sport fans, chavs and the likes, then this new one is spot on.. It lacks poetry, sincerity and any sense of imagination...
As a designer, if I was given the old logo and asked to create a campaign around it, it would give me endless opportunity and would never conflict with anything.. it's proportions lent itself to any context [print, web, motion] and whether we like it or not, these are major considerations...
The new logo on the other hand will dominate and dictate form language and to me, that's not what a logo is meant to do.. it is simply an identifier... expecting and wanting a communication vehicle out of logo is a ridiculously outdated notion which only leads to utterly contrived creations..
let the branding communicate the message, let the logo simply state who the message is from...
- I wanted to say the same, but my english is to poor :) hahamoamoa
- Sage words Neue!uncle_helv
- I read it on a bumper sticker somewhere...neue75_bold
- good points N, but I think this context is different! I'll post why in a bit when I get the time :)kelpie
- (if anyone still gives a fuck ;)kelpie
- sure, go for it...neue75_bold
- 1 soul destroying animated gif to do first :(kelpie
- I see your soul-destroying animated gif and raise you one life-blood sucking DM piece...neue75_bold
- you can both fuck off - corporate email design heremistermik
- moamoa0
let the branding communicate the message, let the logo simply state who the message is from...
exactly!!!!!!!!!!!
- neue75_bold0
no idea why I posted those..
- mistermik0
they are super though
- kevincoffey0
Check the behind the scenes stuff
http://www.flickr.com/photos/dix…Personality I think it's great, has more character and scope to develop then the previous identity.
- ********0
- modern0
The logo idents on the Dixon Baxi Flickr are quite nice.
But that hotdog short repulses me
- ********0
Shows how poor the hot dog thing is, when it is known as the 'hot dog thing'
Those animations could of occurred with the old logotype though couldn't they?
- but it would have been the old logotype = the 'old' channelkelpie
- ********0
Well I guess they've made the logo as poor as the channel content. Job done.
- Khurram0
I have learnt nothing in my 4 years frequenting this website...
- Khurram0
what you talking about target audience? what's the difference between the two??? the slanty V screams "the masses?? The circle says "trash tv"??
their borth curvy "fs", is it the capital E???? the f is the same size as the other letters??? does that say "new digital age"?
- ********0
Yeah its shit now, dang why have they done that in the first place??
- kelpie will explain further, shortly...neue75_bold
- dang.********
- hahhahhamoamoa
- void0
The original five logo was stunning to look at, but I don't think they quite knew what to do with it, almost all the five indents (save the BB/Saunders ones) looked naff... and resorted to the ol' vertical lines trick. I'm hoping Dixon Baxi are involved with this process as it could look pretty good in-situ... It still makes me think of the 5ive band logo though, although I can't work out why...
- http://www.flickr.co…moamoa
- I think you raise a fair point with regard to when a re-brand is done it has to be followed up and the momentum kept. This fails to happen time and time again. Glad you thought ours worked with it (I work at BB/S)gradiate
- Fariska0
Someone was looking for this thread?
- indian_pole0
in application it's looking great. last one has done it's job, time to move on. http://www.flickr.com/photos/dix…
- neue75_bold0
100
- where the fuck is kelpie?neue75_bold
- pppfffffffffffmoamoa