Five redesign ;(
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- Fariska0
Never really liked the five identity. Too big and pretty dull IMO.
Not a fan of the new one, the new mark because of that V looks unbalanced: too much orange on the bottom half than on the top. And generally seems more a step towards the 80s style that here in the UK is so trendy at the moment.
- mimeartist_com0
fIVe = 4
- mimeartist_com0
I blame the Klaxxons
- gradiate0
Until they sort their content out they will never be where they want to be.
- kelpie0
don't shoot me chaps, but having scouted about the new website, I actually quite like how the new brand spreads out around the various things they do
*waits for ripping :-/
- zshed0
I saw a poster for the Paul Merton thing on the tube the other day, and the first thing that struck me was how close it was to the stuff by Simon Cook from Glue/Poke:
http://www.made-in-england.org/The colouring for the Five logo and site goes close to his stuff too...
- moamoa0
this is my first design thread with more then 20 posts.
yippih
- 23kon0
- and?kelpie
- what? just saying it looks like it and thats what it reminded me of. made me go dig out an old piece id forgotten about23kon
- heh, I once used an orange circle too.Nairn
- No - wait, it was a square.and it was when I did stuff for Orange.
Sorry,my bad.Nairn - hehe naim, you crazy, crazy foxman.jimzyk
- :P its an orange circle and the F is F'ing similar :P23kon
- Fariska0
I agree with kelpie. Around the website and the subsections the new logo looks well developed and allows them to play with positive and negative.
Still, it just looks like ABC.
- jimzyk0
ah man, that sucks, the new identity is unbalanced, and crap! it looks like they're trying to appear hip or cool or retro or something.
shame .
- mistermik0
nice moamoa.
5's identity is harmless - does what it says on the tin.
Nothing ground breaking but certainly not as bad as some of the recent brand projects we've seen.
- kelpie0
at least it isn't a fucking "3D" marble
- vespa0
"Nothing ground breaking but certainly not as bad as some of the recent brand projects we've seen"
now that's ambition!
- blaw0
Over my head.
http://www.guardian.co.uk/media/…- i dig the sausage suit thoughseven8nine10
- Thats utterly horrible.modern
- seven8nine100
This looks like a flop to me. Some go from bad worse but here five went from brilliant to 'we have lost faith'.
- Bender0
- HHAHAHHA fiat?lolmoamoa
- AHAHAAH true!Fariska
- web 5.0WeLoveNoise
- cock 9.3jimzyk
- Stugoo0
who did the artwork for unbreakable... seen those billboards on the tube at uber size make me nearly miss my train
- Vicentvangogh0
< Regression
- roundabout0
That is shit.