creative brief workshop
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- dcs787
I have been asked to run a creative brief workshop to extract the creative brief for a website design from the client.. Has anyone done a workshop like this before.. any tips on what i should cover?
- jfletcher0
First, do you write creative briefs a lot? I'm not asking to be insulting, just want to understand. I've just lead my team through creating a basic brief to help scope the project.
I took a class on Creative Briefs and the guy had a book called 'Creating the Perfect Design Brief'. I'd order that, read it, figure out what fits, fill in the gaps, and develop form there.
- btw - the class was years ago, so not super fresh in my head, but the book is on the shelf next to me.jfletcher
- dcs7870
also.. does anyone have a good example of a written Creative brief?
- jevad0
Allow me:
Project Description:
Summarise the project. Try to include as much of the following information as appropriate.- Main purpose of the project?
- Long-term goals of the project?
- Scalability of the project (new pages every day, every week, every month, never?)Objective:
Think 'Mission Statement' - a one line overview of the main goal of the project.Strategy:
How is this project going to help achieve the Objective? This is just making sure that you’re doing the right thing for the right reason.User Profile:
Who is the target User? This can be as generic or as specific as you want. This section can turn into more detailed Use Cases later in the design process. Other designers? Software Developers? Press? Financial analysts? Business people? Educators? Skiers? etc.Tone:
What should the general tone of the piece be? Witty? Dry? Humorous? Flashy?Guidelines:
Anything not covered above. Are there colors that you want to use? Has some media already been created? Will you display advertisements?Positioning:
What will separate your project from other similar projects? You can and should do a bit of “competitive analysis” here.Deadline:
When does the project need to be finished by? If there’s no hard deadline it is still good to define goals and set up milestones to keep the project moving forward.Resources:
What’s your ballpark estimate of number and type of people required to create your project. If you don’t have the necessary skills, will you have to recruit or hire other people?Budget:
How much money and how many hours or days do you have to spend on the project? You may have to cut back on features or extend time that it takes to get it all done.
- CheDouglas0
Send me an email and i'll send through a presentation I did for a workshop a couple of weeks back
- olli1010
Yup - exactly what Jevad said above.
How are you doing this now? If your clients are just sending emails with requirements, etc... - try and break those down into groups. Those requests should fit into one of the above.
Also - depending on your company, you should ask your designers, IA's and Account Managers (if applicable) what essential information they need during the creative brief stage. They will give you details that should easily help you narrow down requirements from the client.
- totally_recalled0
aaah the dreaded tissue meeting
- alicetheblue0
hope this helps - page 14 - brainstorming
...alice
- olli1010
Just remembered something else - if you can find this in a local bookshop near you, I'd highly recommend it. A lot of it is pretty basic, but you'd be surprised how invaluable this book is over the long run.