creative brief workshop

Out of context: Reply #2

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  • jfletcher0

    First, do you write creative briefs a lot? I'm not asking to be insulting, just want to understand. I've just lead my team through creating a basic brief to help scope the project.

    I took a class on Creative Briefs and the guy had a book called 'Creating the Perfect Design Brief'. I'd order that, read it, figure out what fits, fill in the gaps, and develop form there.

    • btw - the class was years ago, so not super fresh in my head, but the book is on the shelf next to me.jfletcher

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