creative brief workshop
Out of context: Reply #3
- Started
- Last post
- 8 Responses
- jevad0
Allow me:
Project Description:
Summarise the project. Try to include as much of the following information as appropriate.- Main purpose of the project?
- Long-term goals of the project?
- Scalability of the project (new pages every day, every week, every month, never?)Objective:
Think 'Mission Statement' - a one line overview of the main goal of the project.Strategy:
How is this project going to help achieve the Objective? This is just making sure that you’re doing the right thing for the right reason.User Profile:
Who is the target User? This can be as generic or as specific as you want. This section can turn into more detailed Use Cases later in the design process. Other designers? Software Developers? Press? Financial analysts? Business people? Educators? Skiers? etc.Tone:
What should the general tone of the piece be? Witty? Dry? Humorous? Flashy?Guidelines:
Anything not covered above. Are there colors that you want to use? Has some media already been created? Will you display advertisements?Positioning:
What will separate your project from other similar projects? You can and should do a bit of “competitive analysis” here.Deadline:
When does the project need to be finished by? If there’s no hard deadline it is still good to define goals and set up milestones to keep the project moving forward.Resources:
What’s your ballpark estimate of number and type of people required to create your project. If you don’t have the necessary skills, will you have to recruit or hire other people?Budget:
How much money and how many hours or days do you have to spend on the project? You may have to cut back on features or extend time that it takes to get it all done.