Logo-ish crit
- Started
- Last post
- 14 Responses
- OSFA
Working on a logo/icon for an Air Conditioning & Heating company. Does it feel right? Thanks in advance for the kind feedback...
- flashbender0
I like the blue/red thingy, The extended type feels off to me.
- i would call you a copycat, but you beat me to it. I am a copycatcapn_ron
- psychic connection.
I'm in ur headz, stealin UR thots.flashbender
- capn_ron0
I like the mark, i am just not feeling the type. It is really long and kind of hard to read. It almost needs to be lighter in weight. Unless you squished it.
- SoupCan0
I think it feels really good! I like the tight swirl of the two (well contrasting) colors, which gives me just enough movement without getting to squirrelly.
I don't know if you've kerned it yet but there could be some corrections around the "itio" little tension kicking in there. However, I'd be proud to throw that on the table.
- tasty0
the mark is very nice but next to that type it sort of reminded me of the AAdvantage logo.
- gramme0
It looks nice.
Their name is AirConditioner? How many focus groups and think tanks battled to squeeze out that masterpiece?
- Who are the ad wizards who came up with this one?Complexfruit
- hahaha, it's not, I was just using it as a Name sample...
OSFA
- detritus0
Kind of agree with the font quibbles - shouldn't you use an 'American' font with the mark?
Is the mark supposed to be a spring? If it is, I'd play with the bottom bit a little, if it's not - I'd leave it as it is.
The shading top and bottom are different though - red gradient is non-existent compared to blue, and they're both at slightly different angles?
I like where it's going though.
- tank020
the mark at the moment is not in balance,
it needs to be finetuned....
change the extended type, make it a bold or a black akzidenz grotesk or galaxy polaris.
lose the degradé in the imagemark, itcan be used in in digital purposed but for print your opening up a can of worms....
- OSFA0
Thanks for the great feedback guys, I am glad most of you think it is a good start. Let me clarify a few things...
Name was not adjusted, it was done on helvetica ext. which I am sure will change once we get the mark done. Kerning was done in 2 seconds because that is not the real name and I just wanted to test it. :)
Nairn (sorry, I like this name better) you are correct sir, I am still playing with gradients. And do, it is not a spring. I wanted to create an icon that would give a sense of mobility/flow and freshness. Based on feedback I think it's going well so far. The colors will be the same, I just have to tweak gradients and make sure I don't go crazy with them...
What font should I consider to compliment this bad boy? Any suggestions?
- horton0
no i'm not calling rip.. a coil is a coil.. but i do think you could improve on the shape of wrapping ends. i also like the off center light source on TypeNeu.
- did you just tell him to steal?
:)flashbender - yeah, I agree, I think that the corners, once tweaked, will help the idea a lot moreOSFA
- Exactly what I was thinking!utopian
- did you just tell him to steal?
- detritus0
Hmm.. Fancy petitioning QBN for the return of my old name, then? :)
Just a wee thing - have you tried the red on top? Logic tells me that heat rises, is all. Though, I guess, the point of AC is to nullify either extreme of temperature, so perhaps your way is better.
Since I wrote the above, the join between the top of the red and the background blue is bothering me - it's so close, it should be joined. If it's not to be joined (as it's not a spring), I'd expect there to be a bigger gap? Anyway, I get that your still early on, so persnicketiness is probably not very helpful right now!
- threadpost0
Its sorta reminiscent of the new Chevron logo, not calling it a rip, just saying stylistically they are similar. I like the coil, I think there is more you can do with the type however, like the others have suggested maybe try a condensed light version. The word AirConditioner just looks too long and heavy in that weight/pt size.
- non0
1 - The icon looks like its falling to the left because of the way the folds are illustrated. I would also align it vertically with AirConditioner instead of with AirConditioner and Cooling and Heating.
2 - The type choice looks appropriate to me. The thickness/widness of the font gives it a solid and professional look.
3 - Push the "cooling and heating" to the right a bit and separate it more from the wordmark. It might be technically aligned, but it looks a bit too much to the left.
4 - What detritus said about the red on top. It would add to the strength of the logo.
- OSFA0
Alright, I have to admit it, I've been working on the stupid coil corners and trying to make them rounder / flow better but it's driving me crazy!!! Any tips on how to achieve this as apinless as possible?
- hai - bit busy at moment (actually, bit drunk right now) - have read your ungh. Will respond soon. xdetritus