Olympic Logo… Hmmmm?
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- version30
he musta been talking 'bout this
http://2012.justingum.com/
- ********0
It's not irony, it's simple deriding.
- plamenskis0
whatever,
thumbs up for the logo!Anyone else?
- kelpie0
no
- kelpie0
you can justify it in fashionable branding terms as much as you want - beyond words and concepts and the kind of rationale which reels in the likes of Lord Coe, the thing is a terrible pretentious disaster, graphicaly and in terms of PR.
- kelpie0
and its not just in execution that it fails; it fails because the idea is not strong enough and not flexible anough to allow the concept to work alongside a genuinely strong graphic mark which represents the event. You can't just ditch the basic function of a logo in favour of this kind of conceptualising, the two have to be intertwined, it has to be genuinely CLEVER enough to do this, not just talk talk waffle waffle rubbish.
- jysta0
Listen to BBC Radio2 it's on Jeremy Vine in a min!!!
App design professional talking about how good it is. Should be entertaining.
- plamenskis0
Looks like this place is mostly full of simple design workers.
- ********0
a good rational logo should evoke respect and stature.
fashionable logo's lose those values as they are always of timely nature and never transcend beyond opportunity and ever shifting marketing directions.
this logo seems all fashionable and not timeless, like those we know from Münich for instance.
too bad, because London is a city with worldwide acclaimed stature and deserves better.
- kelpie0
Looks like this place is mostly full of simple design workers.
plamenskis
(Jun 5 07, 03:33)is this how you usualy respond when people question your opinions?
- ********0
I am surprised how none of you here, professional designers doe not see beyond pure corporate logo design cliches.
The new London 2012 might not be the slickest of corporate logos but represents and whole new trend in the digital age.
Like the Google logo, which btw is far from slick and typical corporate logo, the Olympics logo is playfull and what's more important it allows itself to mockery, deconstruction and stimulates creativity in people.
Just look at the outburst of new ideas to play with is just in a matter of hours.
The new logo is uncorporate, unpretencious and childish but that's the whole idea.
It's democratic.
I just hope that the organisers will play with the idea of allowing people to create their own version of it and use it to make their own t-shirts, caps, etc.
It can work great as people's logo.
plamenskis
(Jun 4 07, 14:41)what a giant bucket of inconsistent drivel that string of words is, plamenski.
childish does not equal democratic.
if you look back at the very roots of Olympus and the Greek foundation of democracy it was all but childish.
democracy and the Olympic spirit should be represented with respect and timelessness, as both are the most praised phenomena through history, tried and tested over thousands of years.
it's only a reflection of our postmodern stupidity and ignorance to associate playfullness and childishness with the core values of Olympics and democracy.
I loathe the idea just as much as i reject this logo.
- jaylarson0
maybe this logo will get people to stop using magenta so often in their designs
- ********0
ha!
- kelpie0
aye, but the kids love it.
- honest0
I PUT A CALL TO BURN THIS LOGO IN TRAFALGAR SQUARE TONIGHT AT 5.30 IN A BID TO SAVE THE FACE OF BRITISH DESIGN. WE ARE NOW THE LAUGHING STOCK OF THE WORLD WITH THIS LOGO.
- plamenskis0
Crouwel, the Olympics is about games, right. Children love games, adults too.
Traditional advertising is not allowed, the only thing coroporate is the logo. Right?
So why not have a logo which is also not corporate and it does not take itself too serious. Exactly like the athletes should not be afraid to loose.
- ********0
Crouwel, the Olympics is about games, right. Children love games, adults too.
Traditional advertising is not allowed, the only thing coroporate is the logo. Right?
So why not have a logo which is also not corporate and it does not take itself too serious. Exactly like the athletes should not be afraid to loose.
plamenskis
(Jun 5 07, 03:49)serving children is not equal to childishness either. if teachers would start to act childish noone would learn anything.
i think, honestly, that NO athlete coming to the Olympics after years and years of severe training thinks of loosing or just seeing it as a game.
it's death serious matter to them.
- ********0
Sure, winning isn't everything. It's the only thing.
Henry Sanders, in Sports Illustrated, Dec. 26, 1955
- jysta0
Its on Radio2 now
- ********0
Sports serve society by providing vivid examples of excellence.
George F. Will (1941 - )