Olympic Logo… Hmmmm?
Olympic Logo… Hmmmm?
Out of context: Reply #266
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- kelpie0
and its not just in execution that it fails; it fails because the idea is not strong enough and not flexible anough to allow the concept to work alongside a genuinely strong graphic mark which represents the event. You can't just ditch the basic function of a logo in favour of this kind of conceptualising, the two have to be intertwined, it has to be genuinely CLEVER enough to do this, not just talk talk waffle waffle rubbish.