crit: wine bottle design
- Started
- Last post
- 79 Responses
- johndiggity0
let's feature the vinyard rather than the type of wine, and let's have a different amount of growth for each wine.
- jevad0
I'm gonna go right ahead and say those are pretty sweet...
- OSFA0
agree. I like them.
- Complexfruit0
Very sexy. Nice job.
- cosmo0
Beautiful.
- Nairn0
First off, let me just say that I think they look lovely.
But as a wine fan, I wouldn't buy them. As JohnDiggity points out, you need to indicate more of the vintner's heritage. I guess it's a personal thing, and it depends massively on who this wine is aimed at - if it's an introductory, easy-drinking wine for the lower middle supermarket shelf (or bulk stock to go out to chi-chi cafes and small restaurants), then maybe it's ok to go with such a consumer-friendly design. Or maybe I'm just a poncey snob.
Much as I think they're lovely though, I'm seeing a lot of this organically twiddled typography in the commercial sphere, so wonder how long it can continue to look fresh for - I mean, we're talking wine here - the longetivity of a brand is counted across years or decades - not the short seasonal units that affect individual grapes.
- _salisae_0
this is one of those cases where you've backed the visual solution into the design issue. which is a temptation we all face. one that the stronger designers will try to see beyond .. or try to alter somehow to create a look that is more unique.
- rasko40
i have to agree with salisae, its as if whatever brief you were working on at this time, you would have used that style, just for the sake of using that style.
- nedword0
Yeah, I guess if the concept isn't coming through, then I should def. alter it!
I'm 21, so this is student work.
Basically the concept here is the 'anti kendell jackson'. I felt that to many vineyards focused on a brand name, instead of the wine they produce. My goal was to create something for someone new to wine, who might be intimidated by fancy names of vineyards, etc.. I found in my research that many people don't know which types of wines they like, even though at some point, they have had wine that was 'good'. I aimed to rectify that by really focusing on installing memory ques into the design of the bottle. Obviously, (and this is the part that seems to come through) each letter is designed to give hints into its flavor bouqet, and into the process in which it is made.
Chianti being more unrefined, acidic, natural, etc.. Riesling with its sweet, wet, and blushness.. and Merlot being more processed, refined, and touched (therefor slightly geometric) in it's decoration.
Obviously if it's not comming through, there's things I need to change! :)
Thanks for the feedback thus far.
- Engage0
more appropritate for appeltise or
whatever its called... the thing that sponsors Friends repeats
- tank0
nice work nedwork.
i like the idea.
and beautiull execution.i would pitch this idea for real clients.
- ********0
sorry, i can't look at it... not today...
8{
- mpfree0
I would think about drinking this on Halloween or at a Funeral, but other than that wouldn't.
Sorry dude, you asked.
- ********0
in EU there's strict iso regulations to what must and must not be in wine labels - and pretty much anything else too.
- nedword0
mpfree said:
Sorry dude, you asked.
-----Lay it on thick. all the feedback I get in school is "cool."
- ********0
i like the idea of the initial letters standing for a wine type. good and distinctive
i dislike the flowery overall look, though. i realise that you're also trying to create an identifiable product 'line' but i think that you could work the "difference" even more. to the point that it gets distinctively similar.
- Mal0
I'm gonna go right ahead and say those are pretty sweet...
jevad
(Dec 2 06, 23:13)Agreed!
- Jaline0
JazX has a point with how specific the design seems to be (something people may drink during "Halloween or a funeral")
but there's still something nice there that could be great if you worked at it some more. Personally, I think I wouldn't mind owning a bottle or looking at it from time to time (but that's because I don't drink wine all the time, hehe).
- version30
it seems very demographically marketed
of all the designers i know that drink wine like water, what matters is on the inside. never would i purchase such a thing based on appearance
nor, would i bring a bottle of wine that looked like that to a dinner party.
it looks off-brand
then again, don't they sell wine in boxes now? wtf do i know?

