crit: wine bottle design
Out of context: Reply #6
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- Nairn0
First off, let me just say that I think they look lovely.
But as a wine fan, I wouldn't buy them. As JohnDiggity points out, you need to indicate more of the vintner's heritage. I guess it's a personal thing, and it depends massively on who this wine is aimed at - if it's an introductory, easy-drinking wine for the lower middle supermarket shelf (or bulk stock to go out to chi-chi cafes and small restaurants), then maybe it's ok to go with such a consumer-friendly design. Or maybe I'm just a poncey snob.
Much as I think they're lovely though, I'm seeing a lot of this organically twiddled typography in the commercial sphere, so wonder how long it can continue to look fresh for - I mean, we're talking wine here - the longetivity of a brand is counted across years or decades - not the short seasonal units that affect individual grapes.