branding
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- ********
how can anyone even mention this word without vomiting, or at least smirking? aren't you just sick to death of it all?
- PonyBoy0
buzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz...
- horton0
actually i don't mind it.
- monkeyshine0
it's not the term that bugs me; it's the people who throw it around with no understanding of what it really is.
- horton0
tastefully done, i'd say it's actually quite sexy.
- emokid0
i am still waiting for someone to define it for me
- keshuyu0
it's not the term that bugs me; it's the people who throw it around with no understanding of what it really is.
monkeyshine
(Oct 16 06, 15:58)same here
- CincodeMayo0
how can anyone even mention this word without vomiting, or at least smirking? aren't you just sick to death of it all?
Rand
(Oct 16 06, 15:38)Is this some new viral campaign for NT? Sneaky, Rand, very sneaky.
- keshuyu0
i am still waiting for someone to define it for me
emokid
(Oct 16 06, 16:01)first, branding is not about making logo and idenity... do not ever ever do that and call it "branding" on your folio.
2nd. branding is not about making a name well know... its about meaning.
3rd. branding is more about strategy and market research then pretty boxes.
4th. if you know nothing about marketing, stratigic management... you are not doing branding... you just making nice logos.. and pretty pics
i can keep going... but i need to go back to work...
- Soler0
branding = your company's presonality
- CincodeMayo0
tr.v., brand·ed, brand·ing, brands.
To mark with or as if with a hot iron.
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You guys got it all wrong.
- keshuyu0
tr.v., brand·ed, brand·ing, brands.
To mark with or as if with a hot iron.
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You guys got it all wrong.
CincodeMayo
(Oct 16 06, 16:16)yup, done! simple i like
- CincodeMayo0
Just hit your client with a hot iron and say, "you've been branded."
Done and done.
- ********0
I just vomited
- horton0
ewww. strategic management?
keshuyu just turned me off.
- ********0
branding
how can anyone even mention this word without vomiting, or at least smirking? aren't you just sick to death of it all?
Rand
(Oct 16 06, 15:38)one of my first and best clients immediatly told me he loathed the word and then he went on telling why etc etc
ever since then i avoided using the word.
i don't like too much buzzwords anymore anyway.
it's about the design, what you make and if it brings across the message or feeling etc.
it is as simple as that, but for some not enough i think...
- ********0
branding = your company's presonality
Soler
(Oct 16 06, 16:14)that's cripple.
it may be the way to express personality, but therefore it is not necessarily the personality itself. but if it is, the company has no soul at all. which is dull and lacking true value in the sense of unicity.
- PonyBoy0
every cowboy's lie:
"don't worry, it doesn't hurt them..."
- Soler0
crouwel,
you no makeo sensy/
a personality is what a person (or brand) is at their core. so therefore, at every interaction point, that personality is expressed.
- ********0
*vomits again
- ********0
i make a lot of sense. the one not able to make sense is you.
personality should be there, you don't MAKE personality with some stupid marketing story.
personality should be at the core of the companies history, ethics, ambitions, heritage etc.
visualising, or translating this concept in structural communication plans and getting it out there, THAT is branding.