branding

Out of context: Reply #15

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    branding

    how can anyone even mention this word without vomiting, or at least smirking? aren't you just sick to death of it all?
    Rand
    (Oct 16 06, 15:38)

    one of my first and best clients immediatly told me he loathed the word and then he went on telling why etc etc

    ever since then i avoided using the word.

    i don't like too much buzzwords anymore anyway.

    it's about the design, what you make and if it brings across the message or feeling etc.

    it is as simple as that, but for some not enough i think...

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