BBC 1's new identity
- Started
- Last post
- 65 Responses
- Nairn0
I agree with regularily re-doing video idents - just not the overall branding and logoage.
- kelpie0
sorry if this has been posted already, I'm a bit fuzzy headed after drinking Nairns special brew...
- kelpie0
Not only were the idents costly but also, to the Mail’s horror, some of them involved FOREIGNERS, a fact which also outraged The Sun (headline: Hippo Potty). Its TV Biz column helpfully offered this advice on art direction from John Beyer of Mediawatch-uk:
****
“If [the BBC] wants to film a campaign based on circles, it could go to the London Eye or Big Ben”.
****Thanks for that John. Incidentally, readers may have been forgiven for thinking that Beyer represents some kind of authority on the subject: what The Sun doesn’t inform us is that Mediawatch-uk is actually a right wing pressure group, originally founded by Mary Whitehouse as the National Viewers and Listeners’ Association.
------
hahahaha, love that quote...
- filfury0
Again to defend RedBee I guess?! - They were not responsible for the typography/logotype on either the ITV nor the BBC idents - why? Because the powers that be requested FontSmith to produce them. I believe because of their success with Channel 4.
No one does there own work anymore - come on you all know that!
- Boikov0
Are you sure Fontsmith were pulled in at the clients request? Isn't it more likely that Red Bee enlist Fontsmith as a preferred supplier since they've worked together before... oh, I've found it... http://www.fontsmith.com/custom_…