design / marketing
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- Seff0
it's nice to say design is a more noble cause..
but to investors that care about the bottom line, sales figures and positioning are king. a widget is a widget, no matter who designed it..
- ribit0
you can have well designed widgets or crappy widgets tho... doesnt matter who designed it...how good is the design?
- setsolid0
here is the relationship:
MARKETNG-BRNADING-DESIGN
means, if you want to move up.. get paid more, get respect, you better understand all 3 of them.
and for company/designers put logos, pak design under Branding... people are making fool of your self... because that is not branding.
- gramme0
here is the relationship:
MARKETNG-BRNADING-DE SIGN
means, if you want to move up.. get paid more, get respect, you better understand all 3 of them.
and for company/designers put logos, pak design under Branding... people are making fool of your self... because that is not branding.
setsolid
(Aug 22 06, 19:01)You brand cattle. You communicate to people.
Branding exercises are generally for companies that don't really have anything of value to contribute to the world. I think people are pretty tired of the hard sell for hollow candies. I see branding as something different than creating an organized, well-thought-out visual vehicle for a message or set of messages.
- gramme0
besides, all the research in the world won't put you in touch with the culture if you're already out of touch like 90% of all marketing people. The hell with demographics. I sure don't wanna be part of one, it bears a striking resemblance to the practice of tattooing numbers on people's wrists (as done in the mid-20th century in certain concentration camps)...
- Bluejam0
design is drawing a circle on a piece of paper,
marketing is calling it a 'liquid container place mat with easy to use guides' and selling it for £9.99
- gramme0
haha
- breadlegz0
"design is drawing a circle on a piece of paper,
marketing is calling it a 'liquid container place mat with easy to use guides' and selling it for £9.99"
so true..
- jpowell0
a lot of marketing is talk and lingo. good marketing is knowing your audience and speaking to them appropriately... and selling it all to the client.
i agree with the people that say that design is under-minded in the process. and many times the marketer is so busy on the sell they create a moving target for the designer.
ideally everything should come together. a marketer should really have their crap together: research, numbers, who their talking to. then collaborate with the designer to set objectives/strategies to speak to the consumer in the most influential way.
then the marketer should get out of the way. let the designer do his/her job to communicate the message that meets the agreed objectives.
the marketer is not the audience, the goal is not to please them. the goal is to communicate the core message as best as possible.
- Teeuwen0
here is the relationship:
MARKETNG-BRNADING-DE SIGN
means, if you want to move up.. get paid more, get respect, you better understand all 3 of them.
and for company/designers put logos, pak design under Branding... people are making fool of your self... because that is not branding.
setsolid
(Aug 22 06, 19:01)thanks wise man.
but i think in the most literal sense applying a logo on products and other objects is essentially branding..