design / marketing
Out of context: Reply #49
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- jpowell0
a lot of marketing is talk and lingo. good marketing is knowing your audience and speaking to them appropriately... and selling it all to the client.
i agree with the people that say that design is under-minded in the process. and many times the marketer is so busy on the sell they create a moving target for the designer.
ideally everything should come together. a marketer should really have their crap together: research, numbers, who their talking to. then collaborate with the designer to set objectives/strategies to speak to the consumer in the most influential way.
then the marketer should get out of the way. let the designer do his/her job to communicate the message that meets the agreed objectives.
the marketer is not the audience, the goal is not to please them. the goal is to communicate the core message as best as possible.