Doomed to fail
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- eu77
All the 'web experts' in here talk a good game.
But does anyone else, no matter how good they are, feel that no matter what they do to some websites it is doomed to fail. Its so depressing telling a client that their website that is optimised to the hilt only got 45 visitors during the month.
All the bullshit in the world cant disguise the fact that Im letting them down.
- ********0
er..
maybe they just dont have a good product.some websites have no call for 100's of hits a day.
- ___---___0
i agree with mothy
- Engage0
its not amount the number of visitors really though is it...
its about if they are the right ones, and if they're getting something from the site they visit.
- kelpie0
its true - sometimes clients just have to realise nobody gives a shit.
- honest0
maybe suggest the way of american apparel, get some models in there.
- ********0
Yeah... Some amateur porn is bound to push the ratings up.
- chossy0
They may be looking at it in the worng way, not all websites are about visitors and numbers are some not just simple extras that people can go to?. Unless you can actually buy form the site then the numbers are surely not the desired result, just something that looks nice and is slightly interesting.
- ribit0
depends so much on the business they are in and the purpose of the website... and the rest of the business activities (do they have partnerships with other businesses to send traffic to them, are they prepared to pay to kick-start the traffic by paying for search ranking or placement on other relevant sites? and so on...they can solve this particular problem in weeks if they really want to, but depends so much on their overall business strategy.
- joyride0
I agree with everyone else. If you build a site for a non important product/company. people are not just going to start visiting. That's where your marketing/advertising services come in... at an extra cost of course. But you need hint towards that up front. Mention, search engine placement, newsletters and use the word "drive potential clients to the site" along with ROI. then if they complain, say, well have you done any marketing or anything. No well, let's meet and i see what I can do for you.
- jpea0
they gotta market the bastard. you can have the best product in the world, but if you don't tell anyone, how the hell are they gonna know about it.
- nicko0
they gotta market the bastard. you can have the best product in the world, but if you don't tell anyone, how the hell are they gonna know about it.
jpea
(May 5 06, 05:32)Just what I was going to say. Alternatively, start loading mp3s on the server and link up the FMT threads every week ;)
- nicko0
Perhaps you should have linked us up with the site with your first post and you'd have got 11 more visits - just like that
- ********0
did yousell your services as a designer, or also as a google guru? If the former, I don't see why it's your fault.
- eu770
a bit of all round to be honest - Rand.
Their product is no different to the thousands of other companies selling it.
I only offer them good search engine placement and a nice site. I've done that.
They make no effort to refresh the site or indeed market it. Which really pisses me off.
But very good points have been raised. Its not number of visitors to the site. Its the quality of targetted traffic. This company could have one person buying their product through the site and its paid for itself. So who cares if it only gets 45 visitors a month.
Must be the friday sunshine - but I feel better.
- monkeyshine0
This point has been touched upon here but I think some clients who are not web marketing saavy hold to this myth that if they create a website with "SEO" (and I use quotes b/c its a buzz word that alot of people don't understand) then they will magically generate all these new clients.
As designers I think it is our job to educate our clients in this realm too. If your business plan does not have an effective marketing strategy (which incorporates web, print, etc.) then you might as well be building the worlds best product in your windowless basement. It's bad business sense.