Nike Pulls Minor Threat Ad
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Here's the apology in full:
June 27, 2005
To: Minor Threat, Dischord Records and fans of both
Re: Major Threat East Coast Tour Poster
Nike Skateboarding sincerely apologizes for the creation of a tour poster inspired by Minor Threat's album cover. Despite rumors being circulated, Wieden & Kennedy and Odopod had nothing to do with the creation of this tour poster and should not be held accountable. To set the record straight, Nike Skateboarding's "Major Threat" Tour poster was designed, executed and promoted by skateboarders, for skateboarders. All of Nike employees responsible for the creation of the tour flyer are fans of both Minor Threat and Dischord Records and have nothing but respect for both.
Minor Threat's music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984. And for members of the Nike Skateboarding staff, this is no different. Because of the album's strong imagery and because our East Coast tour ends in Washington, DC, we felt that it was a perfect fit. This was a poor judgment call and should not have been executed without consulting Minor Threat and Dischord Records.
We apologize for any problems this may have caused, and want to make very clear that we have no relationship with the members of Minor Threat, Dischord Records and they have not endorsed our products.
Every effort has been made to remove and dispose of all flyers (both print and digital). Again, Nike Skateboarding sincerely apologizes to Minor Threat and Dischord Records.
Sincerely,
Nike Skateboarding
- ********0
ehhhh what's the big deal anyway
- subflux0
damn, and I just posted in PBS and ranted in an email to nike and sent my props to dischord...
nice to see the little guys win one....who'd a thunk it
- thompson0
link?
- ********0
people like to jump the gun and point fingers before they understand the facts.
- ********0
people like to jump the gun and point fingers before they understand the facts.
kOna
(Jun 28 05, 08:10)you could say that for every so-called serious thread in this place, over and over and over. :)
- opiate0
yawn
- ********0
someone at Nike is fired or some group that contracted with them will no longer be there. that's all really.
_move along
- grayhood0
glad to see the big company put their tail between their legs at the alter of punk.
- ********0
'designed by skateboarders for skateboarders.'
so they just gathered some skate chavs off the street and gave them some paper and a few colored pencils and asked them to design it?!?
ok. right.
- jevad0
HA!
- TNDAP0
I agree Jaz-X, what the big deal. It's okay for people to appropriate or re-imagine images for silkscreen poster t-shirts or whatever, like shepard fairey who grabs everything, but some heads who happen to work for nike wanna use it, who are probably regular dudes like us, and now it's a big deal. cause I pretty sure the decsion to use the minor threat graphic wasnt decided in a board meeting with suits. Get a life, there are more important things in life worth fighting for.
- TNDAP0
"glad to see the big company put their tail between their legs at the alter of punk."
"damn, and I just posted in PBS and ranted in an email to nike and sent my props to dischord...
nice to see the little guys win one....who'd a thunk it"
I understand your right to comment but I think it's juvenile.
- kelpie0
c'mon, those regular dudes like us should have asked before placing Nike next to Minor Threat. It wouldn't be a big deal if they didn't care, but they do, so it's right Nike should get shit for it.
Hopefully none of those regular guys will be sacked, but if that's the case it just goes to show what a shady bunch they (Nike) are, as imo that would be completely unneccessary (as was the entire cynical thing).
- sherman0
Good Work!
Their message sure tries to make me feel bad.
"Minor Threat's music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984"
Im still happy this has been settled.
- radar0
I think it's relevent when a large company like Nike feeds off a small record company that is anti-big business to sell tickets/products.
- jevad0
plus the fact that nike skateboarding is total fucking bollocks
- ********0
i'm so glad i was never a skateboarder so i don't have to be associated with these skateboarding designer rip-off artist scum.
*roller skates to bathroom
- grayhood0
shepard gets permission from the band/labels, and he is not using the images to sell sweatshop sneakers.
- gruntt0
any response or initial response from Minor Threat/Dischord?