New PacSun Site
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- 163 Responses
- Nac0
Its good to see 99% of a thread really critiquing the site....amazing.....a lost trade these days
- niconico0
truth be told, its a design for the common uneducated undesigner, the people who shop at these malls and buy their clothes at these type stores. if you hit them over the head with something crazy and different, you will scare a significant portion of people away, and ROI will be shot.
its marketing. and thats the way it works. you can't give a PacSun crowd an ATYPYK website.
it wouldn't work.
- mg330
- jevad0
"if you hit them over the head with something crazy and different..."
That's not the point - the site doesn;t fail in my eyes because it isn't 'crazy and different'...it fails because I don;t think it's an effective design, and i don't think the user experience is that great either.
It hasn;t really been made clear throughout this thread exactly what the aim of the site is - do they want more online sales, or is it more of a tool to drive people to the stores?
None of my questions about user cases, personas, or usability studies were answered which leads me to believe they did a half-assed job of it.
- iDp0
From the design...I feel like the goal must have been to make it easier for grandparents to buy gift certificates.
- Donvitoviti0
ha
- tara|gee0
"The store is currenty experiencing problems. Please try refreshing this page or try again later.
If you are still experiencing technical difficulties, please contact customer service toll-free at 877-372-2786 or
- mg330
When did the flash "New for Spring" pop up there? Maybe too much looking at screenshots, but I swear that wasn't there before.
- jevad0
it wasnt
- mg330
I guess someone realized those jpgs looked like fourth grade.
- Nac0
owchy
- Nac0
Just please fight for the better when you work on PacSun's sub company...
it was my baby once.. I wish I would have stuck around to fight to make sure marketing wouldn't rip a hole in a good concept
- mg330
I hope this thread sticks around until 2009.
- jevad0
Aren't they selling the Ashlee Simpson Starter Kit at Pac Sun now?
- mg330
jevad, it's kind of hard to "sell" an esophogus that looks like it's been dragged across a cheese grater.
Which is what you really need to be anywhere near similiar as her.
:D
- jevad0
ah what the hell...
*bump
- mg330
haha jevad, been wanting to do that for 24 hours.
Guess we should start the discussion up again? What was that about the new flash widgets on there?
- Donvitoviti0
they updated their site too... its all gray and blue... what a waste of an opportunity to use the colors of the logo through the site with sections
- mg330
what?