does sex sell effectively
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- mrdobolina0
I like high life if I have to drink miller.
the champagne of beers, HAHA
- enobrev0
well said dobolina...
if you happen to overhear guys talking anywhere.. factory, bathroom, school, whatever and it's something like...
'yo did you catch the tits on that girl in the miller commercial?'
2 things will instantly come to mind tits and miller. If you want to see tits, you must watch the miller commercial. so while you're remembering to watch for the miller commercial for the tits, you decide to buy beer. And which do you buy? tits beer of course. and then the guy at the counter looks at you like an asshole, so next on your mind.. miller.
and BAM.
you're drunk at home watching commercials.
- breeding0
sounds like a personal problem mark
- knoxel0
sex sells sex...
- mrdobolina0
peace sells but who's buying is bio's favorite megadeth song.
- enobrev0
actaully i hate miller and don't watch much tv...
seemed like a fun lil trip though..
- ********0
you admit sex sells but wonder if it sells 'effectivly'...once something's sold it's sold, so if sex sells, and we bloody well know it does, than it's pretty damn effective
- Redmond0
Yeah sex sells, as long as your work doesn't fall into crudity. But strong suggestion works, for me.
- mbr0
Sex will sell anything for anyone beyond 5 or below 75.
That Miller Lite commercial will be none forever as "The Miller Lite Commercial". That's damn good advertising. One add that will stay in our memories for a long time.
- pascii0
its completely cheap to sell thing with sex. anyone who does that has chosen the 'easy way'.
who wants anyway to bring young girls to 'anorexia nervosa'?
START TO SHOW REAL PEOPLE!
- mbr0
I disagree. I mean, there are extremes, but I don't want to look at everyday people all the time.
I am not saying that every picture I see should be a swim suit model, but with the US growing towards obesity as the standard, I would not want to see 'normal' people in adds.And as an additional note, I enjoy seeing things that inspire me. A beautiful woman, even a fit man (only in the 'shit, I need to go to the gym'), inspires me to try a little harder at everything I do, work out a little more, jog a little farther, and try to be the best I can.
Is that shallow? I don't know, but I think visual stimulus matters, I see enough people scarfing Mickey D's each day, overweight, and simply not caring about their health. That I don't care to see advertised. That is what is rapidly becoming 'normal' and I want no part of it.
- ********0
right, pascii, but it's not just the fact that ads are represented by so-called perfect physiques (anything but), but that it is intrinsically hard wired into the "sell" at this point.
- enobrev0
so no more jared's for you, huh mbr?
The fact that sex sells so well leave two things apparant. Most consumers are superficial. Fine not a problem, I admit to my own as well. And that we all share a common ground. We all have sex.
Although it's easy to see the sleaze side of sexual marketing, the primary point is missed. It's something that everyone thinks about from a very young age all the way until death.
It's the most ubiquiotous (sorry) marketing tool that exists that the majority of people besides those sworn off by religion can relate to and enjoy.
I enjoy the curvature of a woman based on a range from artistic beauty to hot sweaty passion. That's a good range of things for any product to be related to. And most everyday people I talk to enjoy the body, man's or woman's for similar reasons.
Men are enjoyed for the concrete abs, tight asses, the preferred frame and shape of a man, and women for the endless curves, nice round asses, breasts, lips, necks, etc.. all beauty.
It goes beyond just sex. Because until I see an orgy or some serious ass fucking in a commercial, the beauty and temptaion of the human body is what is related to products in order to sell them, and not necessarilky sex. Even suggestion isn't necessarily sexual all the damn time.
BESIDES that, how often do you talk to someone of the opposite sex that you find absolutely stunning? I used to do it a lot. These days, not until I get a couple beers in me.
I need coffee.
- ********0
yes, but that leaves out the product itself....the 'naked lunch' if you will. This marketing 'cancer' has meta-statized and needs something equivalent to gamma knife surgery to get it out. I mean, yes, skin products, hair products, 'sex toys'........but the objectification of the sexuality of men, women, and children is, not only often inappropriate and overused, but also ineffective in conveying the actuality of a product. It's a basic principle of advertisting and exposes a problem in the capitalist system, which should undergo some sort of evolution in honesty.
- pascii0
isn't 'beauty' not something that is not perfect? i agree with mbrs inspiring idea - but are everyday people really so boring and strange? when i look at the ally down my studio i can see daily some interesting faces. at last, it is still you who decides which model you'll show to the client. and there's where we have to say stop to those 'swimsuit'-models.
there's an overload of skin and sex on the streets.
- slinky0
it's is not always to sell/
sometimes all the advertiser is looking for is product/name recognition.
- enobrev0
i don't understand the overload of skin and sex thing. It's as human as it gets. The idea that we get arrested for being naked as similarly absurd.
ESPECIALLY if you have a respect for the beauty in imperfection.
As designers we all know that the pics in magazines are cloned and airbrushed to death, the lighting and makeup on video sets covers every last blemish.
These things are done so that the people stand out. They're more freaks of nature than anything. As the ratio of 'made-up' people to 'every-day' people in the media in no way represents the people sucked in by such things.
It's not like the drunk guy chasing after the gorgeous woman who's buying him a drink in [insert generic beer commercial here] is an average guy either. He's wearing just as much makeup, and to risk my interest in the beauty of men to be mistakn for gay tendencies, he looks pretty damned good as well.
At the same time, few people fantasize about normal. regardless of if it's another person, a house, vacation spot, a nice toaster.. fantasy and yearning are based on the unattainable, which is why it's called a fantasy and hardly a goal.
My final point is.. If sex didn't sell, then it wouldn't exist in the media. The numbers show that people want to see 'sex.' When surveyed people are subjected to commercials involving sex vs. not, they are picking sex.
So how is it, that there's too much 'sex' in the media?
- mbr0
I agree there are lines that should (assuming you care a little about your creative integrity) be drawn. Those shampoo commercials with the orgasmic woman are a little distasteful, imo. Makes me uncomfortable to see that with my sister in the same room.
And more times than not, they are done as the easy way out. But they can be done tastefully, too.
Nike, I think, does a decent job of balancing, even leaning towards the conservative side (or rather, diving into the conservative side). Fit people, but none look like super models.
I'll always love looking at a close to perfect physique on a woman. So, I guess unfortunately, that puts me square in the sites for the marketing gang.
One better solution, and correct me if I am wrong, but it's to try and not objectify the naked physique as something taboo, as we do here in the US. If we saw more topless chicks (hint, wink, wink), we wouldn't think Maxim was so great. I recall being in Italy and seeing some music videos with topless women, but they were just there, not the focus of anything, just normal.
That would help, but, alas, we have a religiuos govt and a powerful Christain Coalition that will ban or outlaw anything progressive. Such a shame. The world would be surely more peaceful if there were more naked women running around!!
:-)
- enobrev0
very well said mbr..
- TransFatty0
advertising is heaven