does sex sell effectively
Out of context: Reply #38
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- mbr0
I agree there are lines that should (assuming you care a little about your creative integrity) be drawn. Those shampoo commercials with the orgasmic woman are a little distasteful, imo. Makes me uncomfortable to see that with my sister in the same room.
And more times than not, they are done as the easy way out. But they can be done tastefully, too.
Nike, I think, does a decent job of balancing, even leaning towards the conservative side (or rather, diving into the conservative side). Fit people, but none look like super models.
I'll always love looking at a close to perfect physique on a woman. So, I guess unfortunately, that puts me square in the sites for the marketing gang.
One better solution, and correct me if I am wrong, but it's to try and not objectify the naked physique as something taboo, as we do here in the US. If we saw more topless chicks (hint, wink, wink), we wouldn't think Maxim was so great. I recall being in Italy and seeing some music videos with topless women, but they were just there, not the focus of anything, just normal.
That would help, but, alas, we have a religiuos govt and a powerful Christain Coalition that will ban or outlaw anything progressive. Such a shame. The world would be surely more peaceful if there were more naked women running around!!
:-)