logo/corp id Development
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- jesterlou
Sure Ive designed a fair number of logos, but never marketed logo/id develoopment as a service.
can anyone suggest some good questions to add to a worksheet Im creating for new clients requesting logo/corporate id development? (i.e. who is your target audience?, any special cultural/demographic considerations? etc)
questions to aid in the concepting of logo ideas
- Dolan0
Most important question(s) are how does the identity have to perform. 4-color? 2-color? 1-color? on screen? as an icon? embroidered on shirts? painted on trucks? in electronic business forms? as a plastic or neon or exterior signage? Often it's all of the above, but it's shocking how many businesses have an identity system that falls on its face in several critical implementations. Try to budget a 'logo audit' into a 'research' phase of an indentity project and look at *all* current instances of the brand, and ask questions about how it will be expected to be expanded in the future.
- hupp0
I find its extremely useful to learn about the business' aspirations, and what they hope to be doing, and in what conditions. Since the logo on its own doesn't have to mean anything, but it is in the total experience and in the way the organization uses it that forms the identity experience - so I try to question as much of the process of how they'll be doing business, who sees and experiences them (VP's, consumers and so on) and so that it is easier to understand the associations and other 'logo noise' that might be in that space.
Part of designing an identity system is also explaining how to use it, in what conditions and sort of giving the organization a stylemanual for behaviour. Partly because the logo will very rarely, if at all, ever be seen out of the context of the organization doing business.
- Rementer0
Question #1
Are you looking for a 'Starbucks-like logo' or a 'Coca-Cola-like logo'?Question #2
Which Pantone color(s) do you prefer with your logo.
- CX0
I havent done much print. How do you guys charge for logo or ID dev? A flat rate?
- CX0
Anyone?