logo/corp id Development
logo/corp id Development
Out of context: Reply #1
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- Dolan0
Most important question(s) are how does the identity have to perform. 4-color? 2-color? 1-color? on screen? as an icon? embroidered on shirts? painted on trucks? in electronic business forms? as a plastic or neon or exterior signage? Often it's all of the above, but it's shocking how many businesses have an identity system that falls on its face in several critical implementations. Try to budget a 'logo audit' into a 'research' phase of an indentity project and look at *all* current instances of the brand, and ask questions about how it will be expected to be expanded in the future.