logo/corp id Development
Out of context: Reply #2
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- hupp0
I find its extremely useful to learn about the business' aspirations, and what they hope to be doing, and in what conditions. Since the logo on its own doesn't have to mean anything, but it is in the total experience and in the way the organization uses it that forms the identity experience - so I try to question as much of the process of how they'll be doing business, who sees and experiences them (VP's, consumers and so on) and so that it is easier to understand the associations and other 'logo noise' that might be in that space.
Part of designing an identity system is also explaining how to use it, in what conditions and sort of giving the organization a stylemanual for behaviour. Partly because the logo will very rarely, if at all, ever be seen out of the context of the organization doing business.