Logo crit
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- 34 Responses
- CheDouglas
Client has signed off on the final logo below.. my only thought for any last tweaks and refinements are that the "y" isn't as smooth as and flowing as it could be where it intersects with the pink leaf.. other than that pretty happy with the final mark and type. about to start refining the stationery and implementing into more applications + brand ident guidelines.. thoughts...
- ajzinni0
I think there is the opportunity for some refinement where the a meets the y, this looks a little awkward to me. Also I think that the pink leaf could be cleaned up a little as well. Otherwise you have a very interesting and visually compelling concept there :)
- CheDouglas0
hm.. see your point, dilemma – unless the "y" is one colour it may read ash to a number of others out there too...
- _salisae_0
i like the cut paper feel but it needs a lot of work .. type included
- i would look at matisse's work for a marker._salisae_
- cheers, checked out your site too.. love your work.CheDouglas
- thank you :)_salisae_
- studderine0
in my most humble opinion i believe the type needs work. it doesnt 'feel' right. i know thats lame, but thats all i got.
- CheDouglas0
Any thoughts on making the mark appear/read as "ayh" more than "ash"? I was thinking that fattening up the leaf and joining it into the y a bit more will make them less separate, but I guess they all need to be one colour too really to make it read ayh at first glance..
- MrOneHundred0
How about making the top part of the y a bit more like the others, and using the leaf as the counter for the a? Or would that look like arse?
- TheBlueOne0
I like it conceptually, but it doesn't feel right to me. I mean it doesn't feel healthcare-ish....
- utopian0
I do like the overall mark in general, however the almost unreadable "ayh" looks little "bizarre and rave like" for the healthcare industry.
Is you clients' target market 12-16 year old tweens and teens?
If so great, if not this will be a branding nightmare...
- CheDouglas0
I think the "bizarre" aspect (how you put it) works well for the logo as it is being pushed at a youth market (not tweens or whatever) – it needs to be fresh and the client wanted a strong mark to stand out from their competitors.. bold not elegant was part of the brief. The company will be selling a lot of gluten free and heath food products online, there will also be re-works of the logo like "AYH yoga" etc... the 4 colour version was a change requested by the client. Initial concepts were 1 and 2 colour, personally I prefer those versions for various reaons (most of which have been brought up in this thread) confirming my concerns.. may have to go back and have an informative chat with the client
- detritus0
Well, client likes it, so there's not not too much point in expending effort writing it off. Personally, I think it works well being quite so bold and different - a UK-based company would be a bit ludicrous branded like this, but I can imagine it working in Spain and the continent - so why not sunny Oz too?
I'd tone down the greens - I like the dualtone of the boxed version - the bright green letter 'a' just doesn't look compatible. I'm not sure what the logic behind the pink leaf is, but to me it's nonsensical, and is more a cartoon nose distraction than a letter-part.
- not not .. subliminal messaging. i like it._salisae_
- Oooft.. now that I didn't intend - just a mental stutter. You don't honestly think I could be that smart 2.30am, Monday?detritus
- ..or any other time, for that matter!detritus
- Who needs smarts when one is so frickin' debonair, anyway?detritus
- detritus, sometimes you cease to amaze me._salisae_
- i mean you never cease to amaze me! sorry .. tongue is tied._salisae_
- CheDouglas0
thanks for your comments, would like some constructive criticism in regards to the type treatment if anyone has time.. I think it balances the bold mark well and is legible at a small scale.
- CheDouglas0
the pink leaf is meant to represent health.. but like i said before – i much prefer the flat 1 and 2 colour versions. plus it will save them on print costs, I think it's more something the client now has in her head more than anything.. she's been pushing for lots of greens all along.. ahhh
- scrap_paper0
I'd say the letterforms are a bit off. the x-height of the a and the h are throwing me off. The Y needs a lot of work.
Also the "assist your heath" could use a different treatment.
- utopian0
If you are in a position that you have to defend your creative decisions making process to other designers, I would say that you are in a serious quagmire with the overall identity concept.
In my humble opinion I mentioned that I liked the "overall mark" which included the "look and feel" however, I also strongly feel that the logo does not look refined enough and looks pedestrian and under developed as a whole. The logo almost appears to be a sketch or the beginning of a good idea, which it is...
But from the sounds of it, you and your client seem to be happy with the overall identity. More importantly I hope that your clients' potential customers and or investors buy into it 100%.
I wish you best and much success with the brand.
Peace.
- CheDouglas0
cool. i guess you could call it defending, but i didn't want to write about the entire process, client brief and client feedback etc..that produced this 'almost completed' logo.. was just after some last minute feedback and critique.. which, sometimes is useful and sometimes not. in this case i've taken bits on board that will most likely be implemented.
appreciate the comments peoples.
ta
- onewhoslaps0
unable to read.
doesn't translate.
bad concept.just a add a cute little heart over your type and you're a 110% off better than you are.
srsly. the end. i've been drinking.
- heart is a good idea. thank you. no seriously. no go dieCheDouglas
- that was fun. asshole.not geared towards onewhoslaps. geared toward the thread-starter.lvl_13
- mingshi0
Can you rotate the "h" 180-degree and edit from there?
- CheDouglas0
- I like the top "y" the reversal of the "h"utopian
- i like the top right one but i'd have to see it in context .. nice work._salisae_
- that is a nice solution. But I think still the very basic shape of the font need to be resolved. It need to be based on some very basic grid system and shape, the half circle for the decender is nice the the top part of the "y" looks a little fun. Proportion need to be resloved and the kerning between letter are too close. ok. finishing my BS. just ignore me.52kilo