Branding Job Cost?
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- detritus0
Obviously I'm not going to just do all the work in 2 days - what I mean by that is, by my standard model, '2 days actually hulking down to do the grunt work in Illustrator etc' - which for me is a long time.
That doesn't count the time I'll spend researching and sketching out ideas before I resolve a couple of decent options.
It's this 'thinking time' I find hard to quantify.
- detritus0
OEP - thanks for your blunt answer, that's exactly the kind of advice I'm looking for!
- detritus0
Ok, sorry. My original post didn't make that time 'obvious' at all.
Fuck, I've got to stop beginning sentences aggressively..
- detritus0
Thanks, NONEIS.
Around £25-30 an hour is what I'd normally charge for this kind of thing.
But ..and this entirely depends on how this pans out.. if I get the job finished in 16 hours, that's 'only' £400, which won't account for research time.
And as a greedy bastard *I* don't get out of bed for less than a couple of sausage rolls and a meat pie!
erm. ho hum.
- max_prophet0
who are these noobs straight from college giving it the large one? pffft
- skt0
fucksake nairn, i charge £50ph for shitty web work. more for branding. you are selling yourself well short.
i'm not even a graphic designer.
- detritus0
bwah?
- BaskerviIle0
£25-30 an hour is pretty cheap.
I'd say more like £30-40.But maybe you can do a deal where you get £25-30 an hour but a card for free baked products/coffee for a year or something!
- neue75_bold0
You can still sell web for higher than most anything [save motion or animation gigs] but yeah, you'd be wise to go with the number Baskerville gave..
that said, if it is a friend, you are the only one who could really know what price is right...
- well, if there's one thing that disappoints me most, in terms of effort/reward it is web work.9832892398
- detritus0
Oh wrinkled, vinegary Holy Balls.
I last freelanced full-time about 5 years ago, but thought I'd done a check earlier this year, only to find that rates hadn't changed much.
I'm right in the middle of quite a big job, and I've set my rate at £30. ffs. No wonder they were surprised at how cheap I was.
FOR FUCK'S SAKE.
I HATE THIS SHIT.I'm only bloody in this bloody freelancing charade 'til I get my shit sorted out and start a non-design business - something where I can sell an easily quantifiable service and distinct goods which I can easily copy market rates for.
I'm such a schmo. I should've been a scientist.
Thanks guys!
x
- skt0
nairn, the thinking time is why you should charge a decent amount of money. this allows you time to look at a blank document for a few hours when you get stuck.
also, you are not just charging for your time, you are charging for your ability to produce an identity.
- Llyod0
1000000 lbs
- version30
330,000 to 340,000 yen
- 98328923980
you know, after a year of financial hell and tons of compliments on the quality of work delivered, i will invert the situation. put as little effort as imaginary possible in the work, tell them a good story, take the money and run.
- letters20
Typically, compensation for branding work is not at hourly or per diem rates. The application of the brand to collateral or environmental materials could be charged based upon time – but the actual brand itself should be priced differently. The cost for the brand should be dependent on who the client is, in terms of their offering, revenue and in what regions/areas the brand will operate. Brands ideally continue to generate profit and have extended value beyond their date of conception – this is why rights management is involved in the sale of branding work. You could charge for the brand work based upon your time, but ultimately when you transfer the rights of the brand over to the client there should be a fee involved.
- antistatic0
If you need rates
http://www.itjobswatch.co.uk/con…
- monNom0
Thinking time should be priced the same as production time. They're paying you to research on their behalf, rather than pursue your own interests... The rate pays for process, not product... but generally you don't get a good product without the process.
That said, some companies just want something that says their name to put on boxes... they could give a shit if you thought about it or not.
- detritus0
You know what, Janne? I completely agree.
There's two sides to this - the first, something I began appreciating late last year, is that my gut instinct often takes me straight to the best solution I can offer. Sure, it'll need some meddling around with, but all the other work - the alternatives, color selections, etc, are often just chaff, to make the client, and myself, feel better.
Secondly, I've spent this week investigating 'the art world' - been to the London Art Fair a couple of times, been talking to some dealers there and elsewhere, looking at sites ont'internet - and the overriding impression I've come away with is that $$$ = Confidence. The confidence to believe utterly in your concept and to sell or argue it as such. I guess I've always known this, but now my life's up in the air, it's something I need to reassure myself with. Ho hum.
"Dear Diary..."
- ofcourse you need to take my comment with a bit of salt, but yes, i stick to it..9832892398
- i mean, there's so much i need to invest in and the cost of living has been skyrocketing9832892398
- and there are clients that find me too expensive and there are even some that support me..9832892398
- the confidence thing is extremely important, most people around me bought a house, i didn't..9832892398
- (gosh i should just post a new message..haha..oh fuck it) tis year i put more effort in things..9832892398
- put most of my private life on hold, as i want to develop myself and keep the work worth it..9832892398
- i'll continue with a new message9832892398
- letters20
Also, as a note of caution, work done for friends can be the most difficult in terms of cost/coordination, as when you begin being more flexible in your costing and management of the project the client can easily take advantage (not necessarily knowingly).
- detritus0
ps. £2000+ for a 1 in 50 inkjet print of your crappy artwork is an obscene violation of decency.