SONY + Bad Ad
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- mightyj0
If you only see the first billboard pic on the street i would say it comes off a bit rough. I mean the white model is holding the black models face as the black model looks up to her frightened and then you have the statement "white is coming". I mean how many people will see all the ads together. I am sure the creators of this ad took all this into consideration, this wasn't just a one second idea.
- k0na_an0k0
The ad should have read "White is right bitch"
haha. jk.
- johndiggity0
context! we don't live in a vacuum. don't act surprised if some are offended, there's good reason.
- WildFlower0
that ad will play well in mississipi....
- WildFlower0
and sony know exactly what they're doing...
- TheBlueOne0
that ad will play well in mississipi....
WildFlower
(Jul 6 06, 07:17)I think it word well here in NYC, say up around 125th street...
- Crouwel0
i never noticed the black girl looking frightened, more like angry, like "i'll get back at you bitch!"..
i think the fact that you think she looks scared is a bit racist as well then. as you have the idea that the black are easily intimidated and thus weak.
- WildFlower0
haha Crouwell, interesting deconstruction there...
Amma gunna plaster this shit all over Harlem tonight. You see if i dont.
- WildFlower0
right after i open up my WASP dating agency, they're such an opressed minority these days.
- TheBlueOne0
i think the fact that you think she looks scared is a bit racist as well then. as you have the idea that the black are easily intimidated and thus weak.
Crouwel
(Jul 6 06, 07:20)You are trippin'
- Mimio0
That's ignorant. It just screams desperation at the price of trivializing social issues. This reflects poorly on Sony.
- algorithm0
i dig it
- TheBlueOne0
I happen to think it's an eye catching and effetcive ad, but man, the subliminal racism just don't fly with me...kinda reminds me of that old Star Trek episode..
"See, he's black on the left side!! Don't you see!!!"
- Mimio0
Real sophisticated use of the inverted cruciform there on the white chick's necklace too. Jokes on them.
- WildFlower0
damn, domain's alraedy taken
- k0na_an0k0
I can't wait until Dave Chappelle gets his hands on this. haha. gold jerry.
- TheBlueOne0
I hear that they're going to buy the all white playstation:
- Crouwel0
let's not just assume that everyone out there takes everything for granted. it will be discussed and thus it does both stir up controversy and triggers debate and promotes the Sony brand, be it in a risky manner, along the way!
- WildFlower0
sony will get what they want outta this.
there's enough ambiguity for em to be all like "hey, you're the racists, we dont see any racism here. Why can't you see passed the race and just accept the people for who they are? this is just about the visual imagery, look at it in the contexts of the other ads where black is on top!"
Whilst all the while they manage to exploit people's insecurities through subtext.
It's pretty crass.
- visualplane0
I think it would have a totally different spin if she was holding a taco