crit/advice
- Started
- Last post
- 14 Responses
- poomoo
troops,
im in the middle of doing a poster for work.
the brief so to speak is to create a poster that warns the public that packaging thier own holiday is financially unprotected and unsafe.
by using a travel agent your holiday is protected as are your finances while you get services offered by an agent.
i was given the copy to be included;
"packaging your own holiday can seriously damage your wealth"
the boss started off with the idea of using a cigarette packet to convey the message swaping the health warning for a finance warning.
i worked him round to using the sun lotion bottle and from there came the copy "dont get burned".
anywayyyy... this is a first copy of the poster. im looking for your advice on where i shoudl go with it.
i kind of want to build up depth to the poster by adding lost of holiday related images behind the bottle.
on the other hand i want to keep the simlicity of the poster by not introducing too many elements.
alignment needs sorted out but everything is up for consideration - especially font faces and font colours.
i also have lines in the illustration to tighten up! i have 4 days left with this so i have loads of time to introduce your ideas.
(i dont know if this will parse as a link or not)
cheers people
- agentfour0
do a big cigarette warning but put it on a suitcase instead of a cigarette packet.
then wrap it in plastic
- i_monk0
The bottle looks like a shampoo bottle to me. The copy across the cap is haphazard and unlikely. Maybe work sun burnt skin into the background as a texture?
- digilee0
first thing i thought of was a family stuck with loads of suitcases watching a plane take off.
- poomoo0
i had considered doing a suitcase already but i thought the sun screen bottle was better. reasons being;
people associate sunscreen with safety and protection, its familiar. to use this and portray it as something that is unsafe and offers no protection was a nice twist i thought.
integrating the copy 'low cost' and 'no frills' into the bottle ties up the conotations with the low cost operators and cheapo flights infering they offer no protection. this is implied further with the plane images in the background.
palm trees bring a sense of 'tropical', 'beach,' and 'summer'.
with regard to the bottle looking like shampoo - its modled on a leading sun lotion brand in the uk.
thanks for the comments - hit me with more please! im not really looking for more concepts, rather, more ideas on how i could develop the existing sun lotion concept.
cheers people
- digilee0
assuming you go with the current ideas, i would check the legality of claiming that low cost/ no frills = no protection. Ya know what ryan air and that lot are like, any publicity is good publicity.
- poomoo0
assuming you go with the current ideas, i would check the legality of claiming that low cost/ no frills = no protection. Ya know what ryan air and that lot are like, any publicity is good publicity.
digilee
(Jan 5 06, 08:04)its defo un protected. everyone in the industry knows it. they fly you to spain and they go bust or cancel the flight home and your fucked.
you have to pay to get home yerself and dont think you will get yer money back. you are totally fucked.
book through an agent and the agent sorts everything out for you and u dont need to pay for the flight home.
but yeah - i hope ryanair dont pic on me!
- foreign0
i think your idea/concept is sound, but the execution is lacking.
in order to understand/"get" the whole ad, i have to read all the copy, and the more you read on the bottle, the more confusing it gets.
i think it might work better, if your turn the concept around (if you want to keep with "don't get burned" line) and brand the lotion bottle with the company's name/url and what they do etc.
- poomoo0
^^
excellent! cant belive i didnt think of that.ill do that the morra. cheers!
- rasko40
I tihnk this would be more effective if you dummied up the bottle and had it photographed on a plain background and had the 'don't get burned' line underneath, I peresonally find your background graphics to be self indulgent and rather naive in execution, they actually detract from the message. I would also consider your target audience and consider whether or not they are familiar with the term 'burned' as this may be a non starter or at least you may need to reaffirm the message within the sub copy.
- rasko40
yeah and while people may say 'burned' I think you should actually be correct and use 'burnt' in this case.
- digilee0
you could also you the strapline - 'it abta be safe'
err ... ok.
- foreign0
personally, i think the oldskool suitcase idea is better, though. it's simpler, it immediately means travel... you can put labels and stickers/tags all over it with text blurbs, etc.
- poomoo0
thanks people - ill have a think about all your comments tonight.
it abta be safe! haha!
- Baskerville0
Hi Poo (can I call you that?)
I like your idea of the sun tan lotion bottle and the 'don't get burned' tagline is good.
But I agree the execution is somewhat lacking. The orange sun-ray background looks cheap and amateur which is wrong for this poster since you are advertising against cheap airlines who use orange as their brand colour (easyjet).
I think the bottle should be mocked up for real (ie get a sticker printed and use an existing bottle). It can be shot in some depressing holiday resort type place. If the bottle is in focus then the bg of the shot can be massively blured with depth of field. That way the bg doesn't take over.
Also type needs a lot of work.