crit/advice
crit/advice
Out of context: Reply #7
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- foreign0
i think your idea/concept is sound, but the execution is lacking.
in order to understand/"get" the whole ad, i have to read all the copy, and the more you read on the bottle, the more confusing it gets.
i think it might work better, if your turn the concept around (if you want to keep with "don't get burned" line) and brand the lotion bottle with the company's name/url and what they do etc.