SEO AIO GEO
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- trooperbill
Whatever you call it, it looks like the ai overviews in google search is here to stay so as the resident SEO on here i thought it might be helpful to show you how to optimise your content.
The bad news is that AI overviews is heavily impacting traffic from both organic and paid channels. This is because the answer is shown in search and theres no need for users to click through to a website (begs the question why do people want their websites indexed on google). AIO (artificial intelligence optimisation) and GEO (Generative Engine Optimisation) are the same thing - we just havent settled on any one naming convention. AI Overviews are more visible in US searches and only about 10% of EU searches.
THE MEAT: The goal is to be the defacto source of information.
To do this you need to do your research...
Using Google Ad Preview Tool, enter your headline keyword.
Note down all the web pages listed on page one of the national depersonalised results (you cant copy/paste from GAPT).Visit each of these pages and note down all the headings and sub headings.
Under each one highlight the key facts and figures.
Throw all the headings into chatgpt and ask it to deduplicate the ones that are talking about the same thing.
Sense check the list and add back in any fringe ones that were trimmed out.
Use this as the framework for your content.
Double check the headings using your favourite keyword tool. making sure to choose a long tail variation
Paste the key facts back in under each section.
Make the content your own, rewriting every sentence.
ensure all answers repeat the question and add the answer information within the first 100 words.
expand the content using google suggest/answerthepublic/answerso...
using your keryword research tool look for who, what, whe, where, can i, should i, is there type keywords asnd add those in as a faq.
limit your page structure to 1 x h1 and as many h2 as you need.
ask chat gpt to review your page and ask if there are any facts that can be added and what sources you should cite.
Go through your content and internal link to any relevant blogs or landing pages.hopefully that helps - branding people hate this because they want a 200 word page and this generates a 6000 word page lol
- prophetone0
So simply adding to head <meta name="keywords" content="Twilight, Britney Spears, Justin Bieber, Free Groupon Codes"> isn't gonna cut it?
- prophetone0
With so much content on rinse and repeat, seemingly into oblivion, and especially prevalent in past couple years with the onslaught of specific affiliate-link-farm site types attempting to guise as 'go-to informative resources', the insurmountable odds would seem stacked against 99% of site owners attempting to become a 'defacto source of information', even after such labored steps are achieved.
And then one morning after making a coffee and logging on, the sobering realization that without warning the goalposts for that 'page one' success have shifted once again... controlled only by the faceless corps, motivated by their own goals of ensuring they are for billions of users, the 'defacto source' for search.
- its been like this since 2007, the process got realised in 2018 - not a lot has changed other than the hype around it.trooperbill
- prophetone1
With so much emphasis now on AI and the massive role it will play in every aspect of our world, and in short time it's stunning ability to enact such widespread change and spine-chilling fomo within the corporate world esp... I worry that when the dust settles we may find ourselves missing the point of all of this... could eventually see an internet devoid of humanness, focused on satisfying AI as end-user with content written and sanitized by and for faceless LLMs.
- search is already 60% bots and rising. they really need to replace search with agents but building an agent is too complex. you cant just ask an LLM to "watch"trooperbill
- ...for something over time.trooperbill
- yuekit0
Based on my experience AI actually provides a huge opportunity for SEO content generation. You can ask "Deep Research" to write an article centered around a particular keyword and it will generally go out and pull information from the top ranked webpages for that term. So this is a nice way to take what's already ranking and create a better version.
You can also download a spreadsheet of keywords from apps like SEMrush and tell the AI to weave them into the text.
Using this approach I have gotten into the top 10 for high-volume keywords again and again. And not only that, Google will often use my AI-generated articles in its AI overview.
- <kingsteven
- ive seen ai generated content punished time and time again, each algorithm update seems to remove them which is why we write everything ourselves.trooperbill
- Wait. Say this back to me, but pretending that I am incredibly stupid (not too much of a conceit, to be fair)?
I'd Like To Know More.Nairn - Why the web is so shit now - regurgitated and elongated content for SEO not users.mort_
- Keep in mind AI generated content could be anything. I'm talking about using AI tools to write very in-depth articles for organic SEO.yuekit
- @Nairn Basically content creation as a lead generation strategy. We try to dominate all the keywords in our space, it's better than paying for ads.yuekit
- trooper I'm not convinced it applies across the board, I think they are targeting "AI slop" and low value, auto-generated content. For me using AI is more a wayyuekit
- to write the "definitive" article on a topic (Deep Research is very good for this) while working in keywords. My client is in the logistics industry and there'syuekit
- a huge amount of informational content you can create around that.yuekit
- mort_ Google fired their head of search quality when their paid revenue dropped. its now run exclusively to maximise paid revenuetrooperbill
- yuekit the problem with ai written content is it doesnt add value its just generated on what already exists. just parsing existing info.trooperbill
- That's true of almost everything though. Wikipedia is just parsing existing info and yet it tends to rank well. There's value in being the most comprehensiveyuekit
- resource for a given topic. Anyway what I'm describing isn't dramatically different from the strategy you posted above.yuekit
- This is the web circling the drain. Content for search placement, rather than users, is an arms-race that will drive away all traffic.monNom
- Search results in many categories are already nearly worthless. More 'long-form' seo content simply adds extra haystacks on top of the needle. Users will flee.monNom
- ^mort_
- $300 billion annual revenue from ads is why.mort_
- If you make a useful informational guide for people and it happens to help with SEO, why is that bad exactly?yuekit
- It's more the misuse of the method than your particular application yuekit.mort_
- Or abuse of the method rather.mort_
- utopian0
Google Is Caught Between a Rock and a GEO Place.
Google is stuck in a tricky spot. For years, it built its business—and billions in ad revenue—on people searching the web and clicking links. That’s how SEO worked: websites competed to rank high, and Google cashed in on the traffic. But now, AI-powered tools like ChatGPT and Perplexity are changing the game. Instead of sending users to websites, they just give answers. Fast. Clean. No clicking required. This new wave of Generative Engine Optimization (GEO) threatens to undercut the very model Google depends on. If Google embraces GEO, it risks eating into its own ad revenue. But if it doesn’t, it could fall behind to faster-moving AI rivals. It’s a classic lose-lose—or a chance to reinvent everything.
- The SEO vs GEO war has begun.utopian
- so for businesses whats the benefit of GPT for marketing? why should businesses allow their content to be scraped if it doesnt deliver traffic?trooperbill
- I guess there is no different when Google controlling all the web traffic based on a pay to play search result scheme.utopian
- yuekit0
Someone was telling me the types of searches people make right now using AI end up not being the ones that make money.
Most of Google's revenue comes from e-commerce related searches and people are more likely to use a search engine for that.
But no doubt that's part of the reason OpenAI is going to release their own browser -- they want to better position themselves as where people go for search, e-commerce etc.
- as it hits the zeitgeist it will be flooded with "what is the best x under $y" type searches.trooperbill
- I think there needs to be a different user experience for it to be effective. No one wants to do shopping by just asking ChatGPT questions.yuekit
- alexa.....trooperbill