Brand Tool of the Day
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- 15 Responses
- i_monk1
AtkinsRealis has a "brilliance" generator for layouts/animations: https://www.underconsideration.c…
The rest of the rebrand and examples: https://www.underconsideration.c…
- i_monk2
Trivago has a mascot expression generator: https://www.underconsideration.c…
- i_monk1
"Generators" are tied for #4 on Brand New's Recurring Trends of 2023 ranking:
https://www.underconsideration.c…
"Custom generators to produce logo variations, backgrounds, or even layouts are nothing new but this year there were more than usual and more varied (and complex) than usual, giving clients a powerful tool to deploy more complex identity systems that would otherwise require lots of additional hours to execute (and execute correctly)."
- i_monk1
SF Symphony 'Symphonizer', by Collins:
https://www.underconsideration.c…
Brand New review: https://www.underconsideration.c…
- grafician-2
Don't kid yourself, these are very expensive tools to create, you need to have a 6-7 figure budget for a branding project to afford these...
- i_monk0
OneFootball design element generator, by Design Studio:
Vimeo video at the link:
https://www.underconsideration.c…
- i_monk1
Sydney Dogs & Cats Home pet face generator, by For the People
- i_monk1
Klaipeda University, wave pattern generator by Andstudio
- i_monk3
London Symphony Orchestra, based on motion capture of the conductor, by The Partners
- grafician0
Well if you wanna host brand assets for clients, this is the place
- We have our own DAM, looking at asset generation.i_monk
- ^ What do you guys use for a DAM - off the shelf, or proprietary?Gnash
- interesting, nice post graficianutopian
- It's off the shelf but heavily modified for our purposes. It's really klunky and counterintuitive.i_monk
- I’ve yet to use a good one. Always lookingGnash
- If I'm still here in two years I'll push for something better; atm it's not quite in the scope of my job.i_monk
- shapesalad0
You could build something in Cavalry.
- What's this? Not seeing anything in search.voiceof
- @voiceof: I'm guessing he means the new animation software being developed:
https://cavalry.scen…Continuity
- CuriousGeorge2
Does anyone know of any tools like these available for purchase?
- i_monk1
Covariant 'covariant flow' graphic/animation generator, by Pentagram
Squarespace cube control, by DIA
Interface here: https://www.underconsideration.c…
Produces this sort of thing:
Graphcore grid and shape generator, by Pentagram
https://www.underconsideration.c…Oslo digital design assistant, by Creuna
- i_monk
Pretty sure we don't have a thread for these.
I'm considering pitching a tool like these to our director, so post 'em.
