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How important do you think it is to build a small ecommerce site that also works really well on mobile? Amazon needs it, but do people buy other things on their phones? Is it worth the time and investment?
mobile commerce is rising quickly.
Very important. I don't like the experience myself, but many people buy via their mobile device. More and more as the screens get bigger and retailers optimize their experiences.
For younger people their mobile may be their only device. It's often important for people who take mass transit everyday. It's also the best way to encourage impulse purchases. Never provide a barrier to your customer.
Look at the numbers for holiday shopping this year — it's insane! However, make sure it makes sense for YOUR audience.
The numbers show mobile in all audiences. The question is the degree of which mobile penetration exists within your audience subset.
How many sales/dollars in a year would it take to offset the cost of mobile optimizations? Could mobile equal at least that many sales? I'd say in almost all cases it would be yes. If you break even in year one on a smaller site, year two should equal profitability on the investment.
What are your site stats saying now? How many mobile devices are hitting the current site? What's the abandonment rate of mobile users vs. desktop? If it's significantly higher on mobile, those people are likely seeking a better experience when they arrived.
it should be considered.
mobile purchases are still very low, but they're the fastest growing segment.
what usually happens is the experience is started on mobile, then finished on desktop.
Not considering mobile for a site re-design is crazy, imo. Whether or not it's worth it is completely subjective. Even if someone doesn't purchase it on their phone, you still want a good browsing experience.
I underestimated it a long, too long time. My Google Analytics summary of all sites say around 50% of all users are mobile users. Most of them use a Samsung Galaxy III and up or an iPhone. Tabletwise, the iPad is leading far.
My eCommerce-Websites do not have a responsive design but they work well on a mobile device and are comfortable to use. Conversion rate is lower than desktop. (ca. 3,3% vs ca. 2,1%). Online time is a lot less and returning visitors are almost only on desktop.
Whopping fact: Of my facebook ad campaigns, almost 90% of first time clicking users are on a fucking phone. My stragety here: Facebook ad campaigns on desktop stream shown to users who have seen it mobile (yup, possible, even if a bit creepy).
You do not have to follow the whole responsive trend imho, nor a switch (m.shop.com) or something. Just make sure your website works well in mobile browsers (do not mask input fields behind js etc..) and you're good. Mobile phones and tablets are surprisingly good at showing 'real' websites and users are used to them. Also a mobile version is often something forgotten during landingpages and campaigns and is not worth the hazzle and money under 1.000 sales/month I'd say.
- responsive is pretty vital for good mobile experience unless you are serving up an alternative site - zooming into website and tiny links is not acceptable nowfadein11
- links is not acceptable nowfadein11
- you can zoom in by dragging your fingers apart from each othermekk
- < really? thanks for filling me infadein11
- no problem bromekk
The point isn't always about buying rather that any site should now work on mobile. Not hard to make buying experience fine on mobile anyway but it is vital the site works well on mobile as customers may browse on their phone and purchase later.
All websites should work on mobile.
Personally I think it comes down to inevitability.
Devices are getting weird and wonderful in all shapes and sizes. Eventually you will need a decent responsive site, might as well do it sooner than later. Mobile traffic is growing at a steady pace and will continue to.
Straight from the king of this stuff -
Selling online is all about conversion rate, so it would be a mistake to write off a significant part of your audience. As fadein11 said all sites these days should work on mobile. It's now the year 2015, if you are not developing a site that works on all devices, then I really question your professionalism and ethics.
Have to look at browsing habits also. Example, quite a large number of the population in the US, browse mobile phones while watching tv.
If you get more specific on phone habits then you can figure out more of the exact nature of when people need a or look for a product... etc
I rarely buy anything from my phone