Ecommerce for mobile?
Ecommerce for mobile?
Out of context: Reply #4
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- ETM0
The numbers show mobile in all audiences. The question is the degree of which mobile penetration exists within your audience subset.
How many sales/dollars in a year would it take to offset the cost of mobile optimizations? Could mobile equal at least that many sales? I'd say in almost all cases it would be yes. If you break even in year one on a smaller site, year two should equal profitability on the investment.
What are your site stats saying now? How many mobile devices are hitting the current site? What's the abandonment rate of mobile users vs. desktop? If it's significantly higher on mobile, those people are likely seeking a better experience when they arrived.