Ecommerce for mobile?
Out of context: Reply #8
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- mekk0
I underestimated it a long, too long time. My Google Analytics summary of all sites say around 50% of all users are mobile users. Most of them use a Samsung Galaxy III and up or an iPhone. Tabletwise, the iPad is leading far.
My eCommerce-Websites do not have a responsive design but they work well on a mobile device and are comfortable to use. Conversion rate is lower than desktop. (ca. 3,3% vs ca. 2,1%). Online time is a lot less and returning visitors are almost only on desktop.
Whopping fact: Of my facebook ad campaigns, almost 90% of first time clicking users are on a fucking phone. My stragety here: Facebook ad campaigns on desktop stream shown to users who have seen it mobile (yup, possible, even if a bit creepy).
You do not have to follow the whole responsive trend imho, nor a switch (m.shop.com) or something. Just make sure your website works well in mobile browsers (do not mask input fields behind js etc..) and you're good. Mobile phones and tablets are surprisingly good at showing 'real' websites and users are used to them. Also a mobile version is often something forgotten during landingpages and campaigns and is not worth the hazzle and money under 1.000 sales/month I'd say.
- responsive is pretty vital for good mobile experience unless you are serving up an alternative site - zooming into website and tiny links is not acceptable nowfadein11
- links is not acceptable nowfadein11
- you can zoom in by dragging your fingers apart from each othermekk
- < really? thanks for filling me infadein11
- no problem bromekk