How much do you charge...
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- DRIFTMONKEY0
37
- set0
All the charge
- breadlegz0
Sorry for the vague question, here's the reason I asked.
I was reading a book called Built To Sell. Quite a popular book amongst small business owners.
The book is story based and the moral of the story is that to build a business that someone would buy it must specialise and it must have systems in place. Also not be too dependant on the owner being involved in the day to day running.
Sooooo (for those of you still with me). The writer chose to tell the story from an agency owners point of view. The guy goes from being a full service agency, to just doing logo design...
and ... Wait for it ...
Charging $10,000 per logo.
Then finding about five clients a month who'd they'd do that for.
So the book is ok in principle. But how on earth would a small agency find that many people paying $10,000 for a logo??
I'll shut up now.
- Sounds unlikely but it makes for a good story, and the guy writing the story is selling books so it's a win-win from his POV.zarkonite
- 20020
If I could earn $300 a day on stock market, I could make $9000 a month.
So simple.
- well - I don't know of a month with 30 trading days in it.bulletfactory
- why you gotta call me out?2002
- if you trade on margin, you could make 3000 per day. Presto. easy money.monNom
- monnom teach me how2002
- monNom0
Is $10,000 for a logo unreasonable? Maybe for Mom and Pop's pumpkin patch, but for a larger business with a few employees, more stakeholders, and more business risk involved in rolling out a new logo, $10,000 might be too low.
There's no one price for a logo, just like there's no one price for a website. It is all expertise multiplied by time.
- _niko0
agreed, check out any logo on this site:
http://www.underconsideration.co…
I doubt a single one costs under 10k, and when you throw in complete branding, not a single one is under 50k
- _niko0
and I bet people like Jessica hische http://jessicahische.is/ who specialize in a certain skillset charge top dollar for their work. It's crucial to be a master at something and not a jack of all trades.
- 20020
Pentagram charges $150k
- zarkonite0
It's very unlikely that anyone could take their full service ad agency and just turn into a premium charging "logo design" shop (he didn't use the term branding which is the first red flag) then actually make a decent living with $50k in revenue per month... so we're talking a 3 people shop at the most here?
- breadlegz0
Yeah, just a small business zarkonite
- breadlegz0
It's probably more branding for 10k rather than 'just a logo'. I don't remember the details in the book.
- CGN0
When clients come looking for your design/style then you can charge a comfortable fee. Depends on your style and how you design. Sometimes it's not always a vector logo to start. So really your daily rate x how many days. Plus materials if any. Add two day rates at the end for peace of mind pay.