Open letter to Leo Burnett
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- pr20
Both are done as ads = no soul. Lets call the BS. I would care if the original was a short film or something that was ripped off otherwise it's the same poop going down the same hole.
The original guys are probably pissed becaue it was done for a few $s while the remake was done for $$$.
- missing the point...OSFA
- what is the point??pr2
- The point is that another agency got the contract for Asylum's entire concept and hard work.monospaced
- if it was their concept it's one thing, if it was simply their work based on agency's idea is another.pr2
- What monospaced said.OSFA
- OSFA0
LOL they claim the other studio never saw the original film?
- that's a load of shit - some of it was shot for shot.bulletfactory
- monospaced0
If I was in the second agency and was assigned to execute the "big budget" version, I wouldn't even want to take this project because it would be like asking me to work with a stolen concept. I'm not even comfortable designing something that resembles other people's work, let alone their entire concept and script. And I wouldn't care if LB owned the film and could do whatever they wanted with it, the very principle stands: it's a stolen concept. If I was responsible for the remake, I'd be ashamed.
- I'm assuming the script and direction was Asylum's.monospaced
- Clearly states that the script was burnetts.rootlock
- I'm assuming the script didn't include little box people wandering through a hospital.monospaced
- You assume the agency was transparent with the second co. - probably said 'here's something WE cobbled together quickly'babaganush
- OSFA0
Unfortunately mono, there are tons of people that have no problem at all stealing concepts, clients, etc. Some people in this business are in it only for the money, and if it is easy money like in this case, even better!
- I'm fully aware of that. That's why I framed my comment from the perspective of me as an employee.monospaced
- Stealing clients I'm all for. I'm also in this for the money, especially easy money. But this is against the creative code.monospaced
- pr20
Let me be the first one to say it: when dealing with ASSHOLES (any corporate client of any kind) charge accordingly!!! Do not do favors as the people in charge do not care! That way you won't be bitching when they have others redo your job because you've been paid handsomely.
- So many smaller agencies have no idea what the big guys would charge. I see it all the time.monospaced
- I don't know what to charge either. I just did a job for an agency where the friend at agency told me to add $1k/day to my invoice.pr2
- my invoice.pr2
- If you have a friend there who's willing to do that, then it's good advice to take.monospaced
- Agree.OSFA
- lowimpakt0
it's a scum ad agency ripping of a naive agency that were all making an advert for mc donalds who peddle junk food that puts people in hospital with clogged arteries and fat asses.
- inteliboy0
An open letter to an agency = suicide. If anyone did this at the production company I work for... well it just would never happen.
- Julesvm0
it's currently on the front-page of http://motionographer.com
- Horp0
I thought it was their concept and execution. If it was all carefully scripted out by the ad agency then I think its tough luck, but not really a case of foul play.
Trouble is, agencies like to pigeonhole suppliers. It makes life easy for them. So whether Asylum like it, agree with it, or not... they would always be on the books at Leos as "small set up, low budget, quick and dirty people for cheap work" and that's all they would have got. No agency is going to throw a bigger budget job at a smaller agency. Obviously scaling up means scaling up.
Asylum probably did earn themselves some credit points for tdoing such a great job on a tight budget and deadline, but they probably should have accepted that doesn't give them a shot at something bigger and they probably should have waited a little longer to see what other work Leo put their way, before burning the bridge and the credit they've earned in this public complaint.
- pr20
I wish someone who does some accounting from ad agencies could pitch is... I know for a fact that i've lost some jobs because i was too cheap. It's as if the agency simply doesn't want to get creative with accounting. Say the original video guys did the spot for $20k but the new budget was $200k so the agency didn't want to go with $20k guys because they don't know how to spend ("waste") money on to justify the budget.
This in a away is catch-22 of capitalism. The "poor" who knows how to allocate resources get screwed while the "rich" that know how waste it (no doubt on overpaying top members of the crew/production house) get richer.
- 20020
you can buy one on Amazon
- i_was0
they have the right to do so.
- raf0
You don't need to watch Mad Men to see this reads like a suicide note.
A likely result of this will be that large agencies will rush their lawyers to rework their contracts to leave no doubt whatsoever that they own the shit of what they paid for. As they did in this case.
- kingkong0
Knowing both people who run both companies very well, LB were perfectly in the right...
- inhaler970
I dont get why the character is made out of cardboard boxes.
- cannonball19780
"Im pissed that my company Cementco poured out a nice patio for the smith's back yard and it looks just like a veranda on the City Opera house. Why weren't we contacted to at least bid on that project? I'm making this an open letter and wording it really politely because everyone needs to know this."
- Llyod0
who wrote it?