Apple's brand unraveling?
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- prophetone0
god forbid the brand heads in a new direction
- uuuuuu0
I think the new direction is the right direction, the execution might not be that agreeable though. in time they will nail it. This, I think, is supposed to be reminiscent of Jobs's creative hippy image for legacy's sake. If they decide to stick with this direction it will evolve and become more sophisticated. I like 'creative' for apple. The last ten years was been more like 'stylish tech professional' and 'high end life style', which is great for a bit but becomes mundane and bland like anything. They are a consumer company now but they failed to create a balance with their last image.
FUCK I sound like i'm in marketing.
- 'creative consumer' to be specific. You have taste and know how to have fun with your gadgets... but thats it, just funuuuuuu
- Their is not enough in serving to professionals, even creative professionals, unless you are adobe, so its more about the toy factor now.uuuuuu
- ... toy factor now.uuuuuu
- dude, it's not a new direction, you just sound cray craymonospaced
- what mono said.CanHasQBN
- madneo0
Can't they just ask Siri jobs for creative direction?
- zoozoo0
kill me
- zoozoo0
not literally, but just metaphorically just take me... and kill me.
- sine0
is it a tomato now?
- arne0
i hope they make it bigger too.
- numero10
Pretty gay.
I hope the keep it the current theme
- fadein110
it shines! like their buttons!
- Polisz0
apple suck !
- twooh0
I dunno about this. Steve Jobs had never sought to reintroduce nostalgia, and that's sort of what I get when I look at it. I can't help but see it as trying to be an updated version of their first logo. He always would look forwards, not backwards.
It's my first sense of knowing that Apple could be a different company in the years to come.