Apple's brand unraveling?
Apple's brand unraveling?
Out of context: Reply #30
- Started
- Last post
- 33 Responses
- uuuuuu0
I think the new direction is the right direction, the execution might not be that agreeable though. in time they will nail it. This, I think, is supposed to be reminiscent of Jobs's creative hippy image for legacy's sake. If they decide to stick with this direction it will evolve and become more sophisticated. I like 'creative' for apple. The last ten years was been more like 'stylish tech professional' and 'high end life style', which is great for a bit but becomes mundane and bland like anything. They are a consumer company now but they failed to create a balance with their last image.
FUCK I sound like i'm in marketing.
- 'creative consumer' to be specific. You have taste and know how to have fun with your gadgets... but thats it, just funuuuuuu
- Their is not enough in serving to professionals, even creative professionals, unless you are adobe, so its more about the toy factor now.uuuuuu
- ... toy factor now.uuuuuu
- dude, it's not a new direction, you just sound cray craymonospaced
- what mono said.CanHasQBN