Pentagram is OUT of touch.
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- designquestions
http://pentagram.com/en/new/2009…
THEY SERIOUSLY WROTE:
"The new graphics are influenced by youth culture."
WHAT? A stock image white girl with a semi-transparent shirt and a young black guy with a chicken logo on them are youth culture?
- pango0
i like semi-transparent t shirt....
- pango0
blame the client?
- zoozoo0
ageist
- designquestions0
They look so similar?
- Somebody really should lance that boil for him. Looks painful.gramme
- vaxorcist0
either somebody was on a deadline, or a non-designer was involved... if this is true, it torpedo's a bunch of Pentagram's credibility....
- Amicus0
Kids listen to music from DJs, so lets get DJ Stout to the job. Yeah, that's the ticket. Youth Culture from the get go!
His work for Popeye's was league's in front of this. I'm guessing the client's were much more conservative on this one.
- colin_s0
well, it was from 2009.
- monolith0
well consider what they designed for new Windows logo.. this is not really shocking
- Amicus0
reminds me of a certain thread I started a while back....
- d_rek0
Yes and no. I feel strongly that they do some laughably bad corporate work... while a lot of their cultural work is beautiful. It's a love hate relationship I have with Pentagram.
- monNom0
my righteous indignation meter just hit 11.
how. dare. they.
- d_rek0
While I did read the post on the website, along with the rationale provided, I was more responding to the thread title, "Pentagram is OUT of touch..."
I think it's the nature of a lot of their corporate clientele that dictate how baseline some of their corporate identity work.
Wether or not DJ who-gives-a-fuck worked on a shitty identity is not the issue here.
The issue as I see it is that Pentagram is as susceptible to producing mediocre work as any studio/firm out there in the world. Something being 'out of touch' is as subjective criteria for critiquing design as i've ever heard.
What should really be observed are the formal qualities(or lack thereof) of the work being produced.
- akrok0
so, why don't you get a job there and show them the rope.
- akrok0
i think your just mad cause you work at chickenow. lol.
- fadein110
2009
- inteliboy0
I like the new branding. And they have some cheesy copy. Oh well. What's the issue again?
- Douglas0
they've brought on two new partners in the past month, so they're either doing something right, are trying to make a shift of some sort.
- 23kon0
dont mind the logo when it appears on the cups
other than that though - what a crock of shite!
- GeorgesII0
>>>> 2009 <<<<