Fanboys Explained...
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- 9 Responses
- DrBombay
Users treat criticism of favorite brands as threat to self image
http://arstechnica.com/science/n…:)
- ********0
you diss qbn, you diss all of us.
- sigg0
Nice article.
- capn_ron0
Hey, DrBombay, did you have a kid with the name kidbombay who started this thread? http://www.qbn.com/topics/660868…
- utopian0
"I am not a fanboy, I just fucking love Apple!" - Boz
- UKV0
Totally unsurprising. We define ourselves by the choices we make, and contemporary branding is all about that. Choice = Affinity (and vice versa).
- dorf0
who said something like "the things we own, end up owning us"
- jaylarson0
I also think this in general is pretty valid: "Users treat criticism of favorite _______ as threat to self image"
- instrmntl0
they spend enough money to make a brand become a lifestyle, it's good to know that money spent is actually working.
- randommail0
ok students, that concludes our first day of Advertising 101.