Proper Use of ™
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- 22 Responses
- CuriousGeorge
I have a client who wants me to add ™ to their new logo. I can't find any info as to whether the ™ has to be applied to the name or the icon in the logo. In this case I have logo that is comprised of the name with an icon above it and i'd like to attach the ™ to the icon.
Does anyone know if it is OK to do this?
- GeorgesII0
GeorgesII™
- duhsign0
Duhsign™
- Hombre_Lobo0
Hombre Lobo™
- ✔Miguex
- yaaay :DHombre_Lobo
- you are approved.
NEEEEEEEEEEXT!!!!Miguex
- registe0
to properly use a ™ in your design, the mark must be registered with the united states patent and trademark office.
if that important factor is overlooked, your placement is irrelevant
- wrong. you can use TM without registering.CanHasQBN
- YOU RUINED IT!!!
FUUUUUU...Hombre_Lobo - can has is right from what ive read aswellmoldero
- if it's a registered tradmark, you use the ®spot13
- Continuity0
^
Well said.®
- TheeOtherJuan0
You can use ™ but when challenged to show proof when you STARTED using it, you better have it, or else you'll loose the privilege.
® is a whole different deal.
Im currently updating my companies packaging, we're 110 years old :/
- ...solved by mailing yourself the logo on a piece of paper. the postmark date on the envelope acts as proof.CanHasQBN
- whenever challenged, you open up the envelope(s)CanHasQBN
- the truth has been revealed, repent and tm your shitduhsign
- @CanHasQBN - that whole mail yourself the documents have been disproved.ETM
- The easiest, cheapest, safest way is to have a solicitor sign and date the work in question.ETM
- CuriousGeorge0
Thanks. Whether it's properly registered is of no concern to me. I just want to make sure I place it properly.
- registe0
technically, he's right, you are free to use it in your design without registering.
however registering is the important part that protects you and the reason you would want to actually trademark it instead of, in essence, acting like a poser.
since we're talking technicalities, i could register your mark, trademark it and demand you cease using it.
i guess my point is if you put ™ in your mark but don't actually trademark it, you're probably the kind of person who walks around carrying a skateboard.
- CanHasQBN0
TM's are mostly used for slogans anyway.
- duhsign0
© works no paperwork required. you can put the tm on too and if you do document when you started using it you have a little more protection.
- ribit0
There is no such thing as 'trademarking' it!
You either claim a trademark (and use ™) or register the trademark (which entitles you to use ®).
Where the ™ is placed depends on whether your client is claiming trademark in the name itself, the logo, or both. Ask them?
- Hombre_Lobo0
Hombre Lobo™
- im holding onto this dream,Hombre_Lobo
- dated june 14th. legitsilentpost
- bzsaw0
™ = During the registration process before it's approved by the uspto
® = Registered and approved by the uspto
SM = Sales Mark / Slogan / TaglineDepending on if you're registering an image mark or a typographical mark or a combination depends on where it's placed.
There is no such thing as true protection if you can't afford to fight any misuse. So get a good attorney.
- i_monk0
The logo, wordmark, slogan, and any other identifying element could ALL get their own ™s. Depends on if they're used individually elsewhere.
- maikel0
✔™
- robulation0
What's 'sm' then? I've seen that on the Kerzner website?
- i_monk0
A service mark or servicemark is a trademark used in some countries, notably the United States, to identify a service rather than a product.[1] When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks). Before it is registered, it is common practice (with some legal standing) to use the service mark symbol ℠ (a superscript SM).
- domacle0
™
Incorrect
- mg330
Raisinnipples™