PanAm 2015 logo.
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- 12 Responses
- Andrew_D0
- fair enough. Must have missed that one.Centigrade
- I'm sure I'd have forgotten about it if I hadn't posted it. ;-)Andrew_D
- showpony0
they're always terrible...
- Centigrade0
Anyone know who did it? Did they use a TO agency?
- Dude, re-read my original post.Andrew_D
- Doh, I'm a skimmer and it's before 12.Centigrade
- Well, your thread got more reaction than mine did. ;-)Andrew_D
- spot130
I took a picture of my puke and they based it on that.
- i_monk0
I work at Endeavour but had nothing to do with the Pan Am account. While I can't comment on what was asked for or who did what, I like the general look and feel but don't feel it goes far enough. And I hate rounded typefaces like that.
- Centigrade0
Yeah I just saw it and thought "meh". I was more disappointed at the missed opportunity to do something fantastic. The logo as a pattern looks good in the documentation however I just feel the overall branding seems a little to dull for me... more akin to what you'd find a library doing than a massive sporting/cultural event.
I guess it doesn't offend me but definitely doesn't inspire me either.
- dbloc0
so what is the symbol? A person throwing a ball?
- Andrew_D0
dbloc:
"vibrant, curved design...inspired by the figurative styles of pre-Columbian aboriginal art forms throughout the Pan Americas. It also draws on ancient sport traditions—specifically the Mezzo-Americans [sic] (including Aztec and Mayan cultures), which are linked to the first use of rubber balls in sport as early as 1600 BC."
- Why? If it's in Toronto.... or does the PanAm tradition not represent the host city?Centigrade
- monospaced0
Anyway, it's just a logo we're seeing here. It might turn out to make for an interesting, fun visual brand. We'll just have to wait and see.