Toronto 2015 Pan Am Games Branding
Toronto 2015 Pan Am Games Branding
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- Andrew_D
Toronto PanAm Games 2015 branding unveiled, co-created by Endeavor and Trajectory —
Brand Guidelines:
Site:
http://www.toronto2015.org/Reminds me of the London Games for some reason. The logic:
"vibrant, curved design...inspired by the figurative styles of pre-Columbian aboriginal art forms throughout the Pan Americas. It also draws on ancient sport traditions—specifically the Mezzo-Americans [sic] (including Aztec and Mayan cultures), which are linked to the first use of rubber balls in sport as early as 1600 BC."
It's a tough job to please everybody and I don't hate it, but I can see why many would. Like others have said, it's kinda blubbery.
- _niko0
fuck you toronto.
- ideaist0
Fuck...
- ideaist0
...Me
