Logo / branding cost...
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- sublocked
Can people throw out some realistic ballpark costs for designing a logo/mark and defining a color scheme?
I've done all the research and have a clear cut direction where I want to go. This would be the first graphic design project I'm farming out.
I know what I'd charge, but I'd like to get a realistic assessment from some of you branding pros instead of relying on my "jack of all trades" experience.
- akrokdesign0
incl. brand guidelines? incl. the whole brand? (stationary set...etc)
- sublocked0
^ No stationary. Just logo + color scheme. I'm a digital only company I have no use for stationary.
- akrokdesign0
^
so, you're the client.
- Douglas0
- People were charging that much in 2001 for a web site? Where was I? Oh yeah, getting $25/hr :(sublocked
- Wow, $5000 for a logo in 2001?formed
- they missed a 0digdre
- 5-12k for annual revnue under a million. a million isnt that much to be charging 50k for a logo.Douglas
- y'all know remember what happened to the economy at the end of 2001 right?randommail
- And I have been undercharging the whole time...organicgrid
- boat0
£ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ - 1930
£ £ £ £ £ £ £ £ - 2011
- dbloc0
I do really cheap logos.
- timeless0
600 to 600,000
- identity0
if you're a one-man digital office - and it's for you, I'd charge you 4,500-5,500 which includes 2-3 options, two rounds of revisions, final output and color palette. It does not include the cost of the typeface used.
- scrap_paper0
If you are not ready to properly invest in your company identity just buy some $50 template logo. Or do it in Arial by yourself.
If you are actually considering having it done properly don't budget less then $5k and about 2-3 months. Min.
- sublocked0
^ I could have done without the first condescending paragraph, thanks.
- detritus0
What's YOUR turnover?
- Better?detritus
- WTF does "turnover" mean?sublocked
- The number of employees I hire and fire? That kinda "turnover"???sublocked
- turnover = revenue here in the UKdetritus
- or, indeed, the other way around.detritus
- Oh, it means something completely different here in the USA.sublocked
- Occasionally it refers to
hot apple pastries too.
*shrugs*detritus - i think he means "turn around" - time frame. but not sure.akrokdesign
- sub thought you meant turnover of staff. detritus meant turnover of cashola.dMullins
- mmm... pastriesscarabin
- sublocked0
I find it kind of comical that some of you are suggesting the rate changes in step with a company's revenues.
It's not like the research or effort is any different. o_O
- yes, but the value of the effort is different. Why just trade time for money when the value is higher?Amicus
- That point is debatable...sublocked
- good point amicushektor911
- nicely putkingsteven
- sublocked0
When I was freelancing I wouldn't have gotten any work if I asked every client how much their company made, then adjusted my hourly rate depending on their answer.
What kinda shit is that?
- if you did $1k of work that brought another company a cool billion would you still think the same?Amicus
- That point is debatable...sublocked
- The thought that identity is directly related to income is downright laughable.sublocked
- then set everything in Arial and don't bother with good identity design if it has no value then.Amicus
- Stupid argument. It's not that it has "NO VALUE". Obviously I see the value if I'm asking this question.sublocked
- What a childish way to have a debate. Grow up.sublocked
- gramme0
identity and I read from the same pricing manual. ;)
- h&fj fairly well kerned.bumdrizzle
- Damn right. Or maybe Klim. ;gramme
- duhsign0
I charge 125 per hour. Then I figure out how much time they need/can afford. Then I add in all of my "service" fees and any other fees. I charge a lot more to work with idiots, cheapskates, d-bags and a-holes. Then I add my bonus to it and send em an estimate. Much of my estimate though is based on how big of a pain in the arse they will be and how much actual work I will need to do. Typically its double the work for idiots and a-holes.
- sublocked0
^ Looks like you've upped your rates from a year ago ;)