rip mtn dew
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- 16 Responses
- monNom
it's like that video you liked, but with a logo.
- Hombre_Lobo_20
That's pretty shameless. Nice post dude.
I'm sure I've seen it rip somewhere else too. Think it might have been an apple commercial...
- dbloc0
saw them filming that in Huntington Beach
- Andrew_D0
They're not alone:
- lambsy0
fuckin hipsters
- imbecile0
i smell haters
- you actually smell scroogeken!tOki
- < LOLutopian
- LOL TOKI!
ps hope your xmas plans are working out.Hombre_Lobo_2 - LOL!akrok
- inteliboy0
am working at a production company - and the amount of RIPS going on by the agency and directors is insane... but also understandable in some way. $$$
- epic_rim0
Campaign Objective
- Build excitement around The Product.
- Continue establishing Mountain Dew (The Product) as Chad's one-stop refreshment for fashion, excitement and trend.Marketing Strategy
- Under umbrella theme of extreme sport for friends – show breadth of youth and possibly an "extreme" sporting activity to entice viral spread. Leverage any available unlicensed user/youtube content that has not yet gone viral.
- Clearly communicate division to product to eliminate confusion of cool vs uncool.
- Differentiate from the prior month’s “white Mountain Dew spin" which drew negative response from target market, but still present Chad with a fresh perspective of The Product.Creative Direction
- Extreme sport or novelty sport, preferable leveraged from existing popular sport captured on Youtube or MySpace.Photoplanning/Videography Direction
- Product should support 4 week seasonal duration
- Feature most compelling women/men that achieve fashion/excitement + also sit well together with The Product representedTarget Audience
- "Chad", our 12-19 year old want-to-be-punk/extreme sport "junky"*
- Overweight middle-American children* Colloquial term. "Junky" is a euphemism for "always on the hot button", any reference to drug use should not be inferred.
- nb0
I was seriously hoping this thread was announcing the death of Mountain Dew.
- sisu0
Pretty sure the original guys are the ones who are in the Dew commercial: http://www.mercurynews.com/break…
- Hombre_Lobo_20
^ahhh well thats good!
but apple and puma can go F themselves in the A, ripping twats!
- monNom0
well now we know
- mathinc0
i heard that mountain dew makes your dick shrink
- untrue, it causes the rest of you to grow larger, giving the /impression/ of a smaller dick.monNom
- loved mtn dew:
http://theselvedgeya…monNom - haha!mathinc
- nb0
I'll take a crab juice.
- fooler20
i thought this was a Rest in Peace thread and thought they finally where going to stop making that shit