Creative Brief Example
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- 11 Responses
- zachmattheus
Anybody have a good creative brief they don't mind sharing?
Looking to create a standard brief I can use on all projects.
- akrok0
do good shit! that's it.
- neue75_bold0
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Client Name
Job No
Date Sent
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Project Name
Project Description
Date Due
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Project Overview:
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Key Deliverables:
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Budget:
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Objectives:
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Target Audience:
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Features/USP's:
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Benefits:
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Support for Benefits:
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Competition:
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Creative Considerations:
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Client References:
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Limitations:
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The Single Most Important Point:
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus tempor hendrerit semper.- yes, this is good or you can use mine. (see above). :-)akrok
- Amicus0
Anyone got some examples of good creative briefs they've received from clients?
Trying to educate my client base so I don't tear my hair out whenever I get an open brief and I don't deliver exactly what they want.
Feel free to remove any identifying names etc.
- it's pretty uncommon, usually best to create one on your end based on the initial discussion and have them sign it off or ammendneue75_bold
- amend if needed..neue75_bold
- Haggerty0
'Anyone got some examples of good creative briefs they've received from clients?'
lol
- akrok0
clients are not suppose to write the brief.
they should had give you the answers needed so you can write the brief.
- Amicus0
With my freelance clients I tend to have the meeting, write the brief and get them to approve it.
However my some bosses think giving you the text and saying you did this last year but we need something new and fresh this time is a good enough brief. (Every second job from that client has been something totally new and fresh meaning about 20 completely new concepts in the last 6 weeks – talk about a fractured brand.)When strategy and concept are thrown out the window I tend to be less creative. I find the briefing process so informative and inspiring normally, that working without one tends to dampen the spirits, especially this time of year when we all desperately need a holiday. :)
- mydo0
here's ours.....
This brief is to ensure the best possible solution for business and also a smooth and efficient design process. Good communication makes the complicated simple and the simple interesting.
Client: Job No :
Date of Briefing: Deadline:
Deliverables:OVERVIEW
Project information, key product and/or service’s benefit.PROJECT OBJECTIVE
What goals are you trying to achieve?TARGET AUDIENCE
Demographics and Psychographics, define primary audience, secondary audience and stakeholders.MESSAGE
What do you want your target audience to think and feel about the final product?LOOK & FEEL
Contemporary / traditional / minimal / corporate / fun / direct / functionalREFERENCES
Materials - websites / brochures / cutouts etc. you are inclined to.COMPETITOR(S)
Identified competitors and the message they carry.Corporate Guideline Provided Not available
Existing Marketing Material(s) Provided Not available
Signatures for Brief Approval
Project Manager: Creative Director: Client:
