Creative Brief Example
Creative Brief Example
Out of context: Reply #9
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- Amicus0
With my freelance clients I tend to have the meeting, write the brief and get them to approve it.
However my some bosses think giving you the text and saying you did this last year but we need something new and fresh this time is a good enough brief. (Every second job from that client has been something totally new and fresh meaning about 20 completely new concepts in the last 6 weeks – talk about a fractured brand.)When strategy and concept are thrown out the window I tend to be less creative. I find the briefing process so informative and inspiring normally, that working without one tends to dampen the spirits, especially this time of year when we all desperately need a holiday. :)